Las Vegas band to perform at Life is Beautiful

LAS VEGAS (FOX5) — Hundreds of musicians and artists are taking the stage at Life is Beautiful this weekend.

© Provided by KVVU Las Vegas

Life Is Beautiful

The three-day festival is taking place tomorrow through Sunday in downtown Las Vegas. Some local bands will get to take center stage for the first time.

Desert Bloom is a local indie-rock band scheduled to perform at the festival on Saturday. Ahead of the performance, the band said it has been a dream of theirs to play the festival, and it still feels surreal.

Members of the band say they gained a lot of listeners during the pandemic with their first EP “Paid Vacation.”

The band said they got on the festival lineup by asking their fans to spam Life is Beautiful’s social media accounts. Guitarist Kennedy McClendon said they saw someone ask Life is Beautiful on Instagram how local artists can play the festival, and the festival responded by telling artists to contact them.

“We put out a post on Instagram asking all of our fans, all of our family and friends, which is basically our fans, to tag Life is Beautiful in our comments on our posts, to share this everywhere all around the world and to comment on their Instagram as well,” McClendon said. “So after a day or so of spamming Life is Beautiful’s Instagram, they sent us a direct message on Instagram saying, ‘Send us your email.’ And we freaked out.”

The band is set to play Saturday, Sept. 18 at 4:30 p.m. on the Rising Stars stage at Downtown Container Park.

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