Alia Bhatt surpasses Deepika Padukone with a brand value of $101.1 MILLION
Alia Bhatt surpasses Deepika Padukone with a brand value of $101.1 MILLION
Deepika Padukone may be the current highest-paid actress in Bollywood, a new report suggests that another actress has a higher brand value. A new report by financial and risk advisory firm Kroll has revealed significant changes in the rankings of India's most valuable celebrities, with Alia Bhatt emerging on the top.
The actress featured on the number 5 spot, surpassing Deepika with a brand value surpassing $100 million. The 'Celebrity Brand Valuation Report 2023: Brands, Business, Bollywood' saw Alia leading the way for the actresses, with a brand value of $101.1 million. Deepika followed close behind at number six with an estimated brand value of $96 million.
Both actresses experienced slight declines from their 2022 rankings.
Kiara Advani, on the other hand, made a notable leap, climbing from the 16th position in 2022 to the 12th spot in 2023 with a brand value of $60 million. This surge underscores her rapidly growing influence and prominence in the Indian market.
The report indicates that the top 25 celebrities collectively endorsed over 300 brands across various sectors over the past year, with a notable increase in both television and digital endorsements. This surge reflects the growing importance of celebrity endorsements in India's advertising landscape.
Besides making their mark in the film industry, Alia and Deepika have been making inroads into the business arena. While Alia has been making news for her clothing brand besides other production ventures, Deepika has made a mark in the beauty industry.
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