How Oppn’s Protest Holding Pocket Versions of Constitution Resulted in Massive Gains for Lucknow-Based Company
how oppn’s protest holding pocket versions of constitution resulted in massive gains for lucknow-based company
On the inaugural day of the 18th Lok Sabha, a key attraction was the pocket-sized version of the Indian Constitution, which was prominently displayed by several members of the INDIA bloc, including Rahul Gandhi.
Why It Grabbed Huge Attraction?
These members waved the small, leather-bound book both inside the House and outside as a form of protest against the Modi government.
Surge In Sale
Sumeet Malik, the publisher at EBC, noted a surge in sales, with 5,000 copies sold in the last three months, matching the total sold in all of 2023.
Who Is The Publisher Of Black And Red Book?
The black and red book is published by Lucknow-based Eastern Book Company (EBC). EBC is the exclusive publisher of this coat pocket version.
When Was It Printed First?
It was first printed in 2009 and has since released 16 editions.
Which Paper Is Used For Printing?
This 624-page edition is printed on Bible paper.
Related News |
'Guardians Of Democracy': Opposition Leaders Protest In Parliament With Copies Of Constitution In Hands
Rahul Gandhi Used It During Election Rally
The opposition leaders, especially Rahul Gandhi, used it during election rallies to argue that the BJP might tamper with the Constitution if it returned to power.
Significance
The pocket Constitution has clearly become a symbol of resistance and a popular item among political circles.
Related News |
'PM Modi Busy Saving His Govt': Rahul Gandhi Lists 10 Issues In First 15 Days Of NDA