New lager offers sparkling twist for beer lovers

Pulyaeva introduces 1664 Brut at APW Bangsar.

BEER lovers are invited to discover a new shade of blue with the arrival of a crisp, golden premium lager that transcends the ordinary with its easy drinking and refreshing taste.

Made for contemporary beer lovers, the 1664 Brut offers a symphony of sensations for every drinking occasion with its refreshingly crisp golden lager with a sparkling twist.

“We are thrilled to introduce 1664 Brut to Malaysian beer lovers. As a premium wheat beer, it is already well-recognised in the market.

“Our new campaign, ‘Discover the New Side of Blue,’ invites Malaysians to experience a fresh offering from 1664. This innovation enriches our premium brew portfolio and complements our existing 1664 range, which includes 1664 Blanc, 1664 Rose, and now 1664 Brut, providing a diverse selection from wheat beer to lager,” said Carlsberg Malaysia marketing director Olga Pulyaeva.

“We are particularly proud that we are the first South-East Asian country to launch this exciting product. With its refreshingly crisp taste and iconic blue bottle, 1664 Brut is the perfect companion to elevate any occasion,” she said.

1664 Brut makes its way nationwide in pints, cans, and draught at ABV 4.5%.

Redefining sleek and stylish packaging, its gold label against the iconic blue backdrop reflects the vibrant spirit it embodies.

The lager beer made its debut in Kuala Lumpur with its first consumer activation at APW Bangsar.

The event featured a stylish photo zone, personalised graffiti T-shirts, and arcade games to name a few.

Guests were also treated to a refreshing pint of 1664 Brut, setting the stage for an exciting party with great music.

A daily line-up of local and international artistes elevated the evening into an unforgettable celebration.