Mike Maples On How Does Some Startups Become Super Startups | N18S | CNBC TV18

Who dragged you against your will most convincingly? The lift guys. You know, they had a startup called Zimride and my colleague Ann had invested in Zimride and they had a board meeting and they were talking about launching lift service. And we went through the pros and cons. And I guess the biggest con was it was illegal. But we, we realized that we just needed to get the law changed because if you ask for permission, you're not going to get to launch it. And so you have to launch and you have to have consumers fall in love with it. Part of pattern breaking is not just having the pattern breaking idea. But it's the willingness to engage in the pattern breaking actions, things that normal people wouldn't necessarily do right. Brian Chesky funding Airbnb in the early days by selling cereal boxes because it couldn't raise money. Justin Conn before he started, Justin TV sold his prior company on eBay. And I remember thinking at the time, like, who who does that? That's that's the other part of these pattern Breakers is their willingness to explore unconventional approaches to fulfill their mission.