PrettyLittleThing outrages customers as it deactivates accounts for returning too many products

PrettyLittleThing has began deactivating customers accounts over 'unusual high returns activity', sending out emails to explain that the move is part of their terms and conditions.

The Manchester based online clothing brand, owned by billionaire Umar Kamani, has sparked outrage for the move, which results in customers being unable to place any orders in the future.

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Many of the account holders affected paid €9.99 to gain access to the 'Royalty' scheme for a years worth of unlimited express delivery, with people demanding a refund for their banned accounts.

Outraged PLT customers took to X to share their disbelief, with one user sharing the email that she had received.

It read: 'In accordance with our terms and conditions, following a review of your account activity and the unusual high returns activity, we have reached the decision to deactivate your account. This will mean you cannot place any further orders, We're sorry if this causes you any inconvenience.'

Nada Kamani and Umar Kamani attend the V&A Summer Party 2024. Pic: Jeff Spicer/Getty Images

The user wrote: 'Surely not???? I’m sorry PrettyLittleThing I can't help [that] your clothes sizes are a joke and are awful quality!! Can I have my £9.99 next day delivery fee back then please?'

Edvin Thompson, Naomi Campbell, Victor Anate at the PrettyLittleThing Designed by Naomi Campbell event. Pic: Supplied

Another user wrote: 'You don't have a physical store, [of course] people will return things.'

The online retailers has already come under scrutiny this month for scrapping it's free returns policy.

PrettyLittleThing Designed by Naomi Campbell. Pic: Supplied

PLT is part of the Boohoo group. It was co-founded and fronted by Umar Kamani, one of Mahmud Kamani's sons. The business titan is responsible for the brands collaborations with celebrities such as Naomi Campbell, Gemma Owens and Molly Mae Hague.

PrettyLittleThing have not yet released an official statement on the decision.

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