Linus Ullmark trade is latest well-timed news dump by Bruins

Boston Bruins goaltender Linus Ullmark.

Timing can be everything in sports, and nobody is better at knowing when to deliver major news than the Boston Bruins.

Specifically, nobody is better at knowing when to deliver news so that as few people as possible see it. Especially if it is not going to be popular news.

On Monday night, the Bruins traded goalie Linus Ullmark, the 2022-23 Vezina Trophy winner and one of the most popular and important players on the team, in a salary-dump move with the Ottawa Senators. All they received was goalie Joonas Korpisalo (a clear downgrade from Ullmark with a worse contract), center Mark Kastelic and the No. 24 overall pick in the 2024 NHL Draft.

As unpopular as it might end up being, it was still an expected move given the Bruins' salary-cap situation and the fact they still have to re-sign their other goalie, Jeremy Swayman as a restricted free agent this summer.

So the Bruins softened the blow as only they could by trading Ullmark less than an hour before Game 7 of the Stanley Cup Final  —arguably the biggest game the NHL has seen in decades

What makes it noteworthy (and kind of funny) is this is not the first time the Bruins have buried a big story behind a bigger one.

In April 2015, the Bruins announced the firing of Stanley Cup-winning general manager Peter Chiarelli just minutes after the guilty verdict in the murder trial for former New England Patriots tight end Aaron Hernandez. Given how much that story rocked the sports world, especially in the Boston area, the Chiarelli firing was completely overshadowed.

Two years later, the Bruins fired head coach Claude Julien — also a Stanley Cup winner in Boston — on the same day as a New England Patriots Super Bowl parade, and then held the press conference for it while the parade was happening. That meant a significant portion of the Boston sports media corps was likely covering the Patriots and not available to question new general manager Don Sweeney on the move.

The incidents are few are far between, but the Bruins have a very clear knack of knowing exactly when to announce news so that it will get as little attention as possible.

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