Gary Lineker accused of breaching BBC rules after host's Euros appearance sparks backlash

Gary Lineker

Gary Lineker was accused of breaching BBC rules after he sported his own menswear line.

The Match of the Day presenter sported a pale green T-shirt and sage jacket from his collection with Next while presenting coverage of the England vs Serbia game on Sunday night.

The broadcaster launched his clothing line with the high street retailer in 2023 and models for the range online.

BBC guidelines state that presenters should not "appear on-air wearing clothing or using products or services which they have agreed/been contracted to promote, advertise or endorse or in which they have a specific financial interest".

They also stipulate that presenters should declare any deals or endorsements to promote clothing.

The t-shirt in question can be viewed on Next's website with Gary modelling the attire priced at £16 with a matching jacket retailing at £55.

Previously, the Match of the Day Host got into hot water during the 2018 World Cup for promoting a TM Lewin Shirt on Instagram that he wore on-air after becoming the face of the clothing brand.

The BBC branded it a "genuine mistake" after they acknowledged it breached company guidelines.

He told OK! Magazine: "I've always got my own clothes and I've always dressed myself on television. There's no wardrobe budget at BBC Sport so we all dress ourselves."