Can Rudy Giuliani’s New Coffee Company Save Him From $148 Million in Debt?

Rudy Giuliani, who is currently facing nine felony charges related to an alleged attempt to reverse the results of the 2020 election in Arizona, has launched a new company called Rudy Coffee. He calls it “the best coffee you’ll ever try.”

Rudy Giuliani is back in the news after pleading not guilty to charges of conspiring to overturn the results of the 2020 presidential election.

Since Monday, the former New York City mayor has been calling on his supports to pre-order $30 bags of coffee from a new company called Rudy Coffee. “Believe me when I say it’s the best coffee you’ll ever try,” Giuliani said in a promotional video on social media. “It’s smooth, rich, chocolately, and gentle on your stomach.”

Giuliani started the company with his partner, Maria Ryan, who has also been promoting the brand online. “I was looking for products that had non-GMO, really organic bean farms, and I couldn’t find any, so Rudy Giuliani and I collaborated,” Ryan said on Twitter.

Rudy Coffee comes in three flavors: a dark roast called Fighting for Justice; a decaf blend called Enjoying Life; and a morning roast called America’s Mayor. Each bag has a different picture of Giuliani, including one of him reclining in a beach chair in a tan suit and sandals.

“You all know I stand by the truth,” said Giuliani, who is currently facing nine felony charges related to an alleged attempt to reverse the results of the 2020 election in Arizona. “If I put my name on something, I truly believe in it.”

The two-pound bags cost $29.99 before shipping. That’s considerably more expensive than the same quantity of coffee from Starbucks, and less expensive than the well-known organic, non-GMO brand, Counter Culture coffee.

The new company comes as Giuliani attempts to fend off criminal charges and recoup millions in debt. The ex-attorney was recently suspended from his radio show on WABC for promoting election conspiracy theories. The $15,000-per-month “Rudy Giuliani Show” was one of his only sources of income, according to the New York Post.

Giuliani filed for Chapter 11 bankruptcy in December, a week after he was ordered to pay $148 million by a jury. Giuliani defamed two former Georgia election workers by accusing them of committing voter fraud in the 2020 presidential election

Beyond the $148 million judgment, Giuliani owes $1.4 million in unpaid legal bills, $700,000 to the IRS, and another $260,000 to New York State tax authorities, the Post reports. He estimated he had assets worth $1 to $10 million at the time of the bankruptcy filing.