Zomato launches operational support feature for restaurant partners

The move comes as Zomato continues to diversify its services.

Foodtech major Zomato has introduced a ‘Restaurant Services Hub’ to support its restaurant partners with various operational needs. The new platform, accessible through Zomato’s restaurant partner app or dining app, offers services such as hiring, Food Safety and Standards Authority of India (FSSAI) registrations, taxation, and trademarking.

The company reports that it has already assisted over 3,200 restaurant partners during a six-month pilot phase. Participating restaurants include Havmor, Dastaan-e-Dawat, Berry on Top, Nutri Bar, and Cheelizza.

For hiring services, Zomato has partnered with vendors including Apna, WorkIndia, Shiftz, Rozgaar, and Kaam.com. The cost for these services ranges from Rs 299 to Rs 5,250. FSSAI registrations, trademark security, and GST registrations are facilitated through partnerships with vendors such as SRV Taxcon, GoAuditz, and Plans4U.

Zomato plans to expand the platform’s offerings in the future, with services like point of sale integrations and hygiene audits in development.

“The restaurant services hub platform is only a step towards our vision of creating a full-stack solution for any restaurant owner looking to set up shop or scale their existing business,” Zomato Food Delivery CEO Rakesh Ranjan said in a statement.

This launch follows rival Swiggy’s recent introduction of a recruitment support initiative for its restaurant partners, signalling increased competition in providing value-added services to restaurants in the food delivery ecosystem.

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The move comes as Zomato continues to diversify its services. The company has recently introduced features such as a large order fleet, last-mile deliveries for office workers, and priority deliveries in a pilot phase. It has also launched Zomato Everyday, a new home-cooked meal delivery service. The service is currently live in most parts of Gurugram, with plans to expand to Mumbai and Bengaluru.

Furthermore, Zomato is reportedly in discussions with Paytm to acquire its events and movie ticketing business, Paytm Insider, for an estimated Rs 1,500 crore. If the deal materialises, it could significantly boost Zomato’s position in the events and movie ticketing market.