Gersh Names Endeavor’s Catherine Benoit Masraff Head Of Human Resources, Promotes Kenji Shishido To Agent
Catherine Benoit Masraff and Kenji Shishido Gersh
EXCLUSIVE: Gersh announced on Thursday that Catherine Benoit Masraff has been hired as Head of Human Resources. The agency has also promoted Kenji Shishido to the role of agent in the Below the Line/Production department, as well as nine others to coordinator in various departments.
Promotees to coordinator include Harrison Perkins (Below the Line), Alyssa Urgo (Talent), Schuyler Roos (Talent), Annie Gaspar (Talent), Sydney Chozick (Talent), Kelly Colligan (Alternative), Brett Bennett (Alternative), Rachel Erickson (TV Lit), and Hayley Nusbaum (Books).
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Gersh recently announced promotions and a new hire within its Digital division, continuing the growth plan the agency has undertaken following an equity investment by Crestview Partners in 2023.
Masraff joins from Endeavor Unscripted, where she served as Head of HR. She brings extensive experience in scaling smaller companies into global organizations and expertise in mergers and acquisitions, having successfully integrated organizations during strategic acquisitions at both private equity firm TPR Holdings and Endeavor. An accomplished HR leader, she has also held senior roles at top French head-hunting firm Michel Page International, LVMH Cosmetics, and Refinery29, where she was Head of HR.
Shishido has been with Gersh since 2016 when he joined the Commercial and Music Video Production department as a coordinator. A native Angelino of Japanese American heritage, he is passionate about building the careers of emerging below the line artists and spotlighting diverse creatives from multicultural backgrounds.
In January, Gersh made the first major M&A announcement of 2024 when it acquired the Digital and Alternative divisions of the now defunct A3 Artists Agency. Since then, it has continued to grow its business, expanding its client roster and adding new agents, as well as senior executives in the Business Affairs and Corporate Communications departments.