Colleen Kilpatrick's Collective Publicity, PR Firm for Dropout, Hires Nicole Dukoff as Associate Director (EXCLUSIVE)

Colleen Kilpatrick's Collective Publicity, PR Firm for Dropout, Hires Nicole Dukoff as Associate Director (EXCLUSIVE)

Colleen Kilpatrick's Collective Publicity has tapped Hiltzik Strategies' Nicole Dukoff as associate director at the PR firm.

Dukoff's addition marks the company's first hire since Collective founder and CEO Kilpatrick launched the firm in September 2023 as a one-person operation.

The hire comes as Kilpatrick has been leading the FYC campaign for her most noteworthy client, comedy streaming platform Dropout (formerly CollegeHumor), which airs series including "Game Changer," "Very Important People" and "Dimension 20," and handling overall expansion of traditional press coverage for the Sam Reich-led company.

Among Collective's other clients are Lauren Mandel's production company Disco Nap, which recently put on the Bowen Yang and Matt Rogers-hosted Las Culturistas Culture Awards, and "There's Treasure Inside" author Jon Collins-Black, who is about to launch a nationwide multi-million dollar treasure hunt tied to the release of his new book. Collective also works closely with UTA's talent management firm Digital Brand Architects, which focuses on clients in the social media influencer and digital content creator space.

Dukoff most recently worked at Hiltzik Strategies, where she first met Kilpatrick. Prior to that, Dukoff was at FerenComm where she partnered with clients including Apple TV+, AMC, Freeform and Starz, among others.

"I couldn't be happier to welcome Nicole to the Collective family," Kilpatrick said. "I've watched her evolve as a publicist over the last three years, consistently prioritizing the wellbeing of her clients and managing challenging situations with ease and tact. I look forward to witnessing her continued growth and the positive impact I know she‘ll make on the company."

Before launching Collective in 2023 and her tenure spent at Hiltzik Strategies, Kilpatrick worked at ID PR for clients including Starz, Amazon's Prime Video, HBO and Rotten Tomatoes, and previously at MGM+ (formerly Epix), where she assisted in the launch of the channel's first three original series "Get Shorty," "Berlin Station" and "Graves" in 2017. Kilpatrick began her career in the NBC Page Program.

More from Variety