Netflix Unveils Branded Popcorn for Summer Movie Viewing
Netflix is making a splash in the snack industry with the launch of its new ready-to-eat popcorn line, Now Popping. Perfect for pairing with your favorite shows and movies, this new addition aims to enhance the streaming experience.
The announcement was made on Netflix’s website, where the company invited subscribers to “kick off summer” with their popcorn. "Enjoy your new favorite movie or show with a delicious bag of popcorn," the site reads. Netflix has collaborated with Popcorn Indiana to bring this product to viewers, initially offering two enticing flavors: Cult Classic Cheddar Kettle and Swoonworthy Cinnamon Kettle. Currently, only Cult Classic Cheddar Kettle is available on Popcorn Indiana’s website, which also offers a variety of other flavors. An 8-ounce bag of Now Popping is priced at $4.49, making it a cost-effective snack option.
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The popcorn is available at Walmart stores nationwide and other retailers, with a store locator provided by Popcorn Indiana to help customers find nearby suppliers. This collaboration is part of Netflix’s broader strategy to create branded products that enhance the viewing experience. Previously, Netflix partnered with Ben & Jerry's to create the Netflix & Chill’d ice cream, another snack that complements the streaming experience.
Netflix Summer Releases With Popcorn Debut
The launch of Now Popping coincides with Netflix’s exciting summer lineup, which includes new seasons of popular shows like Too Hot to Handle and Cobra Kai, as well as the final season of The Umbrella Academy. The summer lineup ensures plenty of binge-worthy content that pairs perfectly with a bag of popcorn.
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In addition to new shows, Netflix is also introducing new games as part of its summer offering. Titles like Oxenfree II: Lost Signals and The Queen’s Gambit Chess game, inspired by the hit series, are set to engage viewers in interactive entertainment. These additions reflect Netflix’s commitment to providing diverse entertainment options, from compelling series to interactive gaming and now, enjoyable snacks.
The introduction of Now Popping is another step in Netflix’s mission to enhance the user experience beyond just streaming content. By offering branded snacks, Netflix is creating a more immersive and enjoyable viewing environment, appealing to the tastes and preferences of its subscribers. With its strategic partnerships and innovative product launches, Netflix continues to solidify its place as a leader in entertainment.
Source: Netflix