Branding Langkawi as ‘Muslim-preferred’ could hurt tourism, says MCA

MCA vice-president Wee Jeck Seng said Langkawi is known for its duty-free policies and pristine beaches, attracting tourists from around the globe. (Bernama pic)

PETALING JAYA: MCA today cautioned that the tourism industry could take a hit if Langkawi is branded as a “Muslim-preferred destination”, as recently suggested by deputy tourism minister Khairul Firdaus Akbar Khan.

In a statement, MCA vice-president Wee Jeck Seng also described the suggestion as narrow-minded and lacking in foresight.

“Langkawi is renowned as an inclusive destination known for its duty-free policies and pristine beaches, attracting tourists worldwide.

“Redefining it for Muslim tourism could diminish its allure and lead to financial losses,” the Tanjung Piai MP said.

Khairul had said on Monday that branding Langkawi as such could enable it to compete with other islands in the region for the upcoming Visit Malaysia Year 2026.

He said one way for Malaysia to compete with other countries was to focus on niche sectors.

“We know that Langkawi may struggle to compete with other islands within the region.

“Therefore, we are considering positioning Langkawi as a preferred Muslim destination, aiming to make it more family-oriented and (its tourism) focussed on spiritual aspects,” he told the Dewan Rakyat.

Wee urged Khairul to conduct a comprehensive market analysis and balance the potential of the Islamic tourism market against Langkawi’s existing strengths and international reputation.

He said “overly religious or conservative policies” in Langkawi could misrepresent Malaysia as closed-minded, damaging the national tourism industry.

“The focus should remain on diversity and inclusiveness to maintain Langkawi’s attraction to all tourists,” he said.

“MCA calls on the tourism, arts and culture ministry to reconsider this proposal, ensuring that Langkawi preserves its open and diverse charm for all visitors.”