Taco Bell's Next Innovation Is to Make a Tostada With a Giant Cheez-It

Taco Bell continues to be a fast food chain with no chill.

Taco Bell has become known for introducing a wide variety of bizarre but intriquing menu options over the years, so it's not exactly shocking when a strange new item shows up. However, its newest item – The Big Cheez-it Tostada – certainly ranks among the most unusual of the company's experiments.

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The Big Cheez-It Tostada, priced at $2.49, is pretty much exactly what it sounds like – a massive Cheez-It cracker layered with ground beef, lettuce, tomatoes, cheese, and sour cream. Taco Bell calls it an “abundantly cheesy and nostalgic, yet magically modern, dining experience.”

The tostada can also be found in the middle of the Big Cheez-It Crunchwrap Supreme for $4.29, which contains the usual ground beef, lettuce, tomatoes, nacho cheese sauce, and sour cream alongside the huge cracker in the center.

Unfortunately for Cheez-It superfans eager to give these new items a try, they're currently spending the next two weeks in the testing phase at a single restaurant in Irvine, California. Taco Bell commonly tests fresh ideas like this at a small selection of stores to gauge whether they're fit for widespread release.

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This isn't the first time Taco Bell has partnered with a snack company for menu items, though. In 2012, the company introduced the Doritos Locos Taco, which garnered plenty of positive reception and has remained a popular choice among fans ever since. 2014 saw the Beefy Frito Burrito join the menu, though it has since been discontinued – to the chagrin of many.

In more recent months, Taco Bell added back the fan-favorite Mexican Pizza after having removed it in 2020, thanks in part to a little help from musical artist Doja Cat.

Billy Givens is a freelance writer at IGN.