Lab grown diamonds and colorful dresses among the latest wedding trends

From lab grown diamonds to colorful gowns, today's couples are leaving behind tradition to celebrate their weddings in their own way. NBC News Daily Anchor Vicki Wynn shows us the latest wedding trends going down the aisle. From what they wear to who they hire, brides today are redefining the big day, starting with the jewels of engagement. For folks who haven't heard of lab grown gemstones or diamonds, what do they need to know? They're chemically, physically, optically identical to natural. The only difference is one is formed in a lab 50% of brides are choosing lab grill. Half of the rings that people are choosing are now grown in a lab. That's right. Husband and wife team Anchor and Adi Daga found the jewelry site Angara, which specializes in lab grown diamonds and customizable rings. They say the industry exploded in 2018 when the Federal Trade Commission ruled diamonds made in a lab are identical to their mind counterparts. It's a sliver of a of a natural diamond. And it's put in a hydrogen chamber. And over a few weeks that replicates itself. This is A1 carat natural. This is a three carat lab. And they're both $5000. The dog is a colorful stones like rubies, sapphires and emeralds now make up 15% of the market for engagement rings. And gemstones aren't the only way for brides to incorporate a pop of color. They're also rethinking their dresses. I think it was Queen Victoria in the 1840s who popularized a white wedding dress because to maintain a white dress was really only for the wealthy. Mark Ingram Couture, fashion designer and owner of Mark Ingram Atelier, isn't surprised by the shift. Color has been sort of brewing for years, and I think just brides are looking for something different, something interesting, something new. What generation is driving this push toward color? Really what drives bridal is social media, red carpet events or celebrities. Because brides are really wanting to be more, oh, Quran, as opposed to say, in the 50s and 60s there was a bridal look. We can't forget about the grooms. How are they incorporating color? Those are going more for bespoke clothing than ever before. They want to be as Peacock ish as a bride does. And couples are turning to wedding content creators like Caitlin Cabrera, who captures and creates videos to be shared on social media. This is giving you the instant gratification of your wedding day and being able to see things right away. How do you help people wrap their minds around this when they're like, I already have a photographer, I already have a videographer. I think it's a way for you to not have to worry about your phone, about who's going to send you this content. Caitlin's packages start around $1000, But the memories are priceless. I'm able to come into someone else's wedding day and bring in my expertise and really help it highlight their wedding day and make it memorable for all of them. Vicki Wynn, NBC News.