Shopper left gobsmacked after finding Shein label in her £150 bikini haul from Motel Rocks

Niamh from Cardiff horrified when bikinis arrived with a Shein hygiene stickerMotel Rocks claim the problem was a 'mistake in the warehouse' READ MORE: Fast fashion giant SHEIN under fire for 'sexy' toddler clothes - including crop tops and mini skirts

A woman was left horrified after she purchased £150 worth of bikinis from an expensive online brand, only to find a Shein label in the packaging bag.

The Cardiff-based TikToker, who goes by the user name niamhelonidoyle, shared a video revealing her shock after discovering a Shein hgyiene sticker among her three bikinis from Motel Rocks.

In response viewers urged Niamh and other shoppers to make sure they 'reverse image search' clothing items they're interested in to ensure the same item is not available from a cheaper brand.

Elsewhere, other brands have been accused of 'buying wholesale' from Shein and selling clothes for many times the price, although Motel Rocks insisted in Niamh's case it was a 'mistake in the warehouse'.

Pictured: a social media user was left horrified after she purchased £150 worth of clothes from an expensive online brand, only to find a Shein label in the packaging bag

Niamh was gobsmacked to find a Shein label in amongst the packaging for her expensive bikini haul

Niamh, who had spent £150 on three bikinis, was gobsmacked to discover that her her expensive purchase had a Shein label in it.

In the first part of the video, Niamh was seen with her hand over her mouth, before showing a crinkled hygiene sticker with Shein branding.

'When you spend £150 on Motel Rocks Bikinis and this falls out the bag...' she wrote on the video.

It comes after other shopers have claimed that the same clothes from Motel Rocks and other more expensive brands can be found on SHEIN.

'Motel Rocks stuff looks nice and is alright quality,' one shopper wrote on Reddit. 'But I’ve found they sell the EXACT same clothes on SHEIN for a fraction of the price, and the quality is no different, so I would assume they use the same manufacturer and wouldn’t say Motel is worth it.'

And in response to Niamh's video, another TikTok creator, posted a rection clip, saying: 'A lot of brands do buy wholesale from Shein and sell them as theirs.

'Buying from Shein is looked down upon because of fast fashion and child labour. But I'll still keep buying from Shein because I can't justify buying a dress for $100 when they have it on Shein.'

Motel Rocks is an popular online clothing brand that sells primarily women's clothes to a Gen Z audience.

Shoppers have complained in that past that clothes sold by the brand are of a quality that doesn't seem to match the price. There are 32.1M posts on TikTok related to the question 'why is Motel Rocks so expensive'.

On the Motel Rocks website, the average price of a bikini top is £28 while bottoms  are around £26, bringing the overall price of a set to £53.

Niamh purchased three bikinis from the Motel Rocks brand for around £50 per set, which is much more expensive than the cost of a Shein bikini which are usually around £5 per bikini top.

Shein is often used as cheaper way of 'dupe' items that look similar to pricier clothing.

However, the fast fashion giant has notoriously faced criticism for misconduct within the company, often accused of paying staff extremely low wages so they can keep selling budget items.

The Chinese owned brand has nevertheless grown exponentially in recent years, attracting collaborations with stars including Khloe Kardashian, Katy Perry and Rita Ora.

Despite regular streams of criticism, complaints have not curbed the budget brand's profits which, in 2023, generated an estimated $32.5 billion (£25.4 billion), a 43% increase on the $22.7 billion (£17.7 billion) made in 2022.

In response to Niamh's video, shopper's have shared their advice, urging others to cross check items on more expensive websites to make sure they're not receiving a duplicate product at a higher price.

Commenter advise reverse Google image searching products to see if they come up on other websites so a price comparison can be made.

One user wrote: 'This is why you ALWAYS Google Image search and compare prices'.

Another agreed, writing: 'Top tip, screenshot the photo and always reverse image search it in Shein. You'll be shocked.'

A third said: 'Before you all buy anything in your carts, save an image of the clothes and reverse image and see if you get results for Fashionova or Shein.'

A reverse image search can alert customers to similar items being sold on more budget websites which can avoid customers having to pay top price for an item that looks identical.

Viewers of the video shared their advice on how to make sure shoppers aren't paying over the odds for their clothes

Niamh had spent £150 of three bikinis from the expensive online brand where she found a label from a budget brand who sell items for a fraction of the cost

The social media user received a response from the brands saying the mix up was likely a result of the two companies sharing the same returns company

Since uploading the video, Niamh posted a follow up video where she explained the response from Motel Rocks after she had contacted them about findings the unsuspecting label.

In response to Niamh, they wrote: 'We collaborate with 3rd party returns team who handles repackaging items for us. They deal with returns from multiple brands, so it is possible that this tag was mistakenly placed on a pair of our bikini bottoms.

'Please be assured that out products are not from any other brands, and it seems like this was a mistake in the warehouse.'

The content creator was then offered a free return on her three purchases and provided with a potential explanation for the mix up.

However, she wasn't happy with the result and felt she has still paid for the services of a higher end brand.

'Even if it is a mistake in the warehouse, it just proves that the money  for a more expensive brand is just useless if it's just the same place they're packaging Shein,' she said.

'Obviously it's just buying the brand, not the quality of clothes you're paying for.

'Take from this what you will because I don't want to be the reason people stop buying at Motel.

'Fast fashion, though it is avoidable, is hard to avoid.

Particularly 'if you're on a budget and brands like this do have more affordable clothing.'