Burger King to launch $5 value meal ahead of McDonald’s: report
Restaurant Brands International-owned Burger King is launching its own $5 meal deal ahead of McDonald’s, Bloomberg News reported Thursday, citing a memo.
US fast food chains are in a tussle to attract customers at a time when cost-of-living crisis has forced them to eat more meals at home, prompting companies to offer steeper promotions.
Burger King’s deal would include a choice of one of three sandwiches with nuggets, fries and a drink, according to the report.
Burge King is reportedly launching a $5 meal deal. Christopher Sadowski
Franchisees had voted in early April to approve the deal, the report added.
Restaurant Brands did not immediately respond to a Reuters request for comment.
Last week, McDonald’s confirmed that it will roll out a limited $5 combo meal this summer in hopes of enticing inflation-battered customers who have stayed away after the fast-food chain spiked prices.
And this week Wendy’s began offering a new $3 breakfast value meal.