A Community-Led Clean Energy Revolution Is Taking Hold. Why Aren't We Hearing About It? | Opinion

a community-led clean energy revolution is taking hold. why aren't we hearing about it? | opinion

Solar panels supply energy to the community center and school of the Mariana neighborhood in the city of Humacao, west of Puerto Rico, on Sept. 12, 2018.

Walk through the mountain town of Adjuntas, Puerto Rico, and you'll find arrays of solar panels atop most homes and commercial businesses. These affordable, reliable, and resilient systems have spearheaded a grassroots, decentralized clean energy boom throughout a region that has been pummeled by extreme weather events that have repeatedly collapsed Puerto Rico's centralized natural gas electric grid. This community-led effort was borne out of necessity: The government continues to invest billions propping up its failed fossil-fueled system rather than meet its legal mandate to rapidly decarbonize by next year. In the absence of political leadership, Puerto Rico's civil society groups have stepped up to make rooftop solar and battery storage systems accessible to everyone—empowering low-to-moderate income residents and local business owners to achieve energy security, independence, and peace of mind in the wake of the next storm. I, Laura, advocate for community groups in court, and I'm amazed by what I'm seeing: communities on the frontlines of the climate crisis are embracing clean energy to reclaim their power, both literally and figuratively, from the shackles of fossil fuel dependency.

So why hasn't this translated into mass adoption of clean energy technology nationwide? Well despite all the buzz surrounding historic climate legislation, American pop culture still overwhelmingly reinforces messaging put out by the fossil fuel industry that tells us that society "just isn't ready" to say goodbye to oil and gas. Culture change always precedes policy change, and for decades industry has successfully framed zero-emission technology as unrealistic and elitist, compared to the "working man's" old faithful: oil and gas. This narrative has become increasingly difficult to maintain as global price shocks and extreme weather events shut down fossil fuel-dependent systems, saddle customers with enormous utility bills, and send food and fuel prices soaring. Despite this, industry continues to be effective at prolonging its chokehold over our energy system because of its multi-million dollar greenwashing ad campaigns and enormous financial influence over elected officials and news media.

Fortunately, the millions of us whose health, homes, and safety have been upended by the fossil fuel industry have a powerful, cost-effective tool to push back: our lived experiences. That's why to win the clean energy economy we deserve, we need to lean into storytelling as a vehicle for systems change. Favianna's home state of California is perfectly suited to make this happen: among the hardest hit by the climate crisis, the Golden State is a global epicenter for both the entertainment industry and clean energy innovation.

Integrating climate narratives into pop culture has immense power to change hearts and minds—there's data to back this. According to the Good Energy Climate Playbook, the belief that others are already engaging in climate action is the greatest predictor of what will inspire individual action—far more than political affiliation or concern about climate change. It's cliche to say, but representation matters: TV shows, movies, music, and cultural events that normalize working-class communities adopting affordable zero-emission technology will empower audiences to make these changes in their own lives.

On April 11, San Juan, Puerto Rico, hosted the Concert for Energy Independence, a celebration that brought together artists from all over the world united in the fight to demand a clean energy system that is accessible to all. Cultural moments like this, which champion the perspectives of working-class people, are how we take back the narrative around the clean energy transition away from industry-engineered false solutions.

Solving the climate crisis using artistry and storytelling might seem like a strange approach to a scientist or political staffer, but pop culture has always been fundamental to realizing transformative change. As an artist who grew up in Oakland in the '80s and '90s, I, Favianna, witnessed my community be torn apart by the catastrophic "war on drugs" that unjustly vilified and incarcerated people of color. Never mind that this scheme did nothing to address the real drivers of drug abuse: It was simply a cover for politicians to justify the intensified criminalization of Black people, whose imprint over American pop culture posed an existential threat to the political status quo. In much the same way, a grassroots clean energy transition that prioritizes the working class threatens the oil and gas industry's entire business model—that's why it has spent decades trying to convince us that such a transition is nothing more than a fever dream.

Our best defense against propaganda is our lived experience. It's time that we reflect that experience through the stories that we tell.

Laura Arroyo is a senior attorney at Earthjustice and the former executive advisor to Puerto Rico's Secretary of Natural and Environmental Resources.

Favianna Rodriguez is a cultural strategist, artist, climate justice activist, and founder and CEO of The Center for Cultural Power based in Oakland, Calif.

The views expressed in this article are the writers' own.

Related Articles

    Start your unlimited Newsweek trial

    OTHER NEWS

    2 hrs ago

    Red Sox considered 'obvious' suitors for star Yankees outfielder

    2 hrs ago

    This Is How You Know It's Time to Replace Your Router

    2 hrs ago

    Belarus opposition leader warns Poland over borders

    2 hrs ago

    Maritime law expert urges Chinese ambassador’s expulsion amid WPS incidents

    2 hrs ago

    Leclerc "didn't understand the point" of Sainz's early F1 Spanish GP attack

    2 hrs ago

    Gilas battles Taiwan Mustangs in tune-up

    2 hrs ago

    Okada Manila, Rémy Martin launch Rémy Martin XO Night

    2 hrs ago

    Japan conquers USA in straight sets to close out VNL Manila leg

    2 hrs ago

    Barca move for Man City’s Bernardo Silva now ruled out

    2 hrs ago

    3 Yankees players who won’t be on the roster by July 1 and who should replace them

    2 hrs ago

    Rockies make history with walk-off win over Nationals

    2 hrs ago

    Theate backs 'unlucky' Lukaku to come good for Belgium

    2 hrs ago

    3 trade destinations for the starting pitchers the Mets are reportedly willing to deal

    2 hrs ago

    Dutch star scorer proud of team despite missing Olympics

    2 hrs ago

    How Detroit Lions' Penei Sewell was in a class all his own in 2023

    2 hrs ago

    Where New York Giants rank in positional spending among rest of NFL

    2 hrs ago

    ESPN: Carl Lawson should be final Seahawks move before 2024 season

    2 hrs ago

    Voices from past tell of shift in countryside life

    2 hrs ago

    Three-time Pro Bowler hoping to continue playing career

    2 hrs ago

    One Raiders QB 'has the slight edge' in competition, says NFL insider

    2 hrs ago

    Broncos' running back room ranked 4th-worst in the NFL

    2 hrs ago

    President Marcos opens Pasig River project

    2 hrs ago

    Judge dismissed for ignoring Supreme Court’s suspension order

    2 hrs ago

    Stocks look to break out from slump

    2 hrs ago

    Janella Salvador, Jane De Leon reunite in romantic ‘Hey, You’ music video

    2 hrs ago

    New tollway to bring in P30 billion revenue for MPTC

    2 hrs ago

    Bureau of Immigration probes Chinese woman’s entry into Philippines

    2 hrs ago

    Philippines won’t instigate war in West Philippine Sea — President Marcos

    3 hrs ago

    Philippines secretly reinforces ship at centre of South China Sea dispute

    3 hrs ago

    Sibling musicians 'super honoured' to support Keane

    3 hrs ago

    F1 Spanish GP – Start time, how to watch, starting grid & TV channel

    3 hrs ago

    Who won the F1 race today? Full results, standings from 2024 Spanish Grand Prix

    3 hrs ago

    COLUMN: 'Test of patience' for TNT as PBA sits on revised Nambatac trade

    3 hrs ago

    How to Get Your Silverware Sparkling Clean

    3 hrs ago

    Gift To Fans: Janella Salvador, Jane De Leon Launch GL Video For Pride Month

    4 hrs ago

    Man Utd approach legendary striker to join Erik ten Hag's coaching staff

    4 hrs ago

    Hack That’s Crippled Car Dealers Is In Process of Being Resolved

    4 hrs ago

    John Wayne's 7 Children: All About the Duke's Sons and Daughters

    4 hrs ago

    LTO gets youngest executive director

    4 hrs ago

    7 Houseplants That Cool Your Home During a Heatwave