DanceOne Partners with Julianne and Derek Hough to Launch Global Ballroom Dance Convention & Competition Tour
Julianne and Derek Hough Getty Images
DanceOne is partnering with Julianne and Derek Hough to create a global ballroom dance convention and competition tour.
The tour will feature multi-genre, international ballroom dance, with events that offer innovative dance training and competition programs led by experienced dancers and choreographers.
The Hough’s will help curate the faculty, technical and commercial workshops, and elite competitions for the next generation of dancers worldwide. The tour is expected to hit major markets across the US in 2025, including Los Angeles, Miami Beach and Dallas, before expanding to international markets in 2026.
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“I am so ecstatic we are partnering with DanceOne on bringing this next generation of dance to the forefront,” said Julianne Hough. “This new convention and competition tour will help bring ballroom dancing to so many others around the world. We’re excited to change the face of dance, creating an inventive new set of programs for dancers and those who are new to dance.”
Added Derek Hough, “Our mission is to ignite the passion of the next generation of dancers, offering those exploring this vibrant genre the opportunity to learn, compete and excel in their passion for dance. We are committed to providing access to the finest coaches and teachers, both technically and commercially. With our team, we hope to inspire, elevate, and help progress the future of dance!”
“There are very few globally recognizable names associated with dance and dance excellence,” said Adam Shankman, the chief creator officer of DanceOne. “Julianne and Derek Hough are two of those names. DanceOne is thrilled to be working with these two creative powerhouses on a new and innovative globally-minded tour covering education, entertainment and competition that will further the art and sport that is dance. This tour will provide instruction and inspiration for professional, aspiring and amateur dancers, as well as dance lovers and fans everywhere for years to come.”
Founded in 2023 and headquartered in L.A., DanceOne is a producer of educational and competitive dance events and the largest holding company of dance brands in the world.