IIM Kozhikode, Emeritus launch chief marketing and growth officer programme; check fees

IIM Kozhikode, Emeritus launch chief marketing and growth officer programme; check fees

The Indian Institute of Management Kozhikode (IIM Kozhikode) in association with ed-tech learning platform Emeritus have announced launch of the Chief Marketing and Growth Officer programme. This 10-month live online programme will be delivered by IIMK’s faculty and industry experts, offering real-world case studies, a three-day immersion at the IIMK campus for networking opportunities, hands-on business simulations and a capstone project guided by the IIMK faculty.

The programme will also prepare participants to create their own CMO Playbook, to help them envision, collaborate, and innovate.

This programme is for those aspiring CMOs, new and evolving CMOs/sales/brand/revenue officers, as well as business leaders can benefit from the programme by learning the demands of modern marketing.

Eligibility: Graduates (10+2+3) or diploma holders (only 10+2+3) from a recognised university, with a minimum work experience of 10 years can apply for this programme.

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This programme is set to begin on March 24, 202. The course fee is Rs 4.25 lakh plus applicable taxes (enrollment benefit price valid till February 22, 2024). On successfully completing all evaluation components of the programme and maintaining a minimum attendance of 75 per cent, participants will be awarded a completion certificate from IIM Kozhikode.

Through this programme, as per IIM-K, CMOs will be able to drive customer-focused enterprises through innovative marketing and growth strategies, enhance financial intelligence and critical thinking for superior decision-making, execute cross-functional initiatives for sustainable brand growth in dynamic markets, leverage internet technologies and data-backed insights for marketing transformation, drive data and AI strategy with automation and digital capabilities for effective marketing and lead strategic brand and distribution initiatives to achieve product leadership and meet stakeholder expectations.

Mohan Kannegal, CEO, India and APAC, Emeritus, said, “The role of CMOs has rapidly expanded in the past few years to include various new responsibilities and we are confident that the design and module of this programme, and its uniqueness in including essential learnings will help CMOs be equipped with the right advanced skills required to navigate the evolving modern marketing landscape and its complexities and drive business growth. We are excited to partner with prestigious institutions such as IIM Kozhikode to drive this growth among CMOs and thereby their organisations.”

Prof Omkumar Krishnan, professor, marketing management, IIM Kozhikode, who is also one of the programme directors, said, “The modern CMO has to wear many hats. The innovation hat. The technology hat. The people hat. The collaboration hat. And the IIMK CMO programme offers a holistic perspective that helps you synchronise all that and more, so you can mature into a relevant, exceptional leader in today’s data-driven, shifting world.”

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