Starbreeze medger att Payday 3 underpresterar å det grövsta

Starbreeze medger att Payday 3 underpresterar å det grövsta

Starbreeze bankrånarsimulator Payday 3 från förra året går inte bra just nu. På Steam snittar det för närvarande runt 400-800 spelare om dagen med “mixed reviews” från 36 000 spelare, och i sin senaste kvartalsrapport lägger Starbreeze själva korten på bordet:

Starbreeze:

“PAYDAY 3’s sales and player activity are currently at significantly lower levels than we would like.

I rapporten lägger de därefter fram strategin för hur de ska lyckas vända skutan, och som tidigare rapporterat är feedback från communityt en nyckel. Dessutom skriver de om hur starkt varumärket Payday fortfarande är, inte minst tack vare lillebrodern Payday 2, vilket fortfarande ståtar med starka spelarsiffror trots uppföljarens motgångar.

Starbreeze

“There are many examples from the game industry, where a problematic initial time on the market is turned into long-term success. There is no simple recipe available, but a common thread from the positive examples is to take players’ criticism to heart, dare to support your game and keeping an open and honest dialogue with your stakeholders […]”.

“That is exactly what we are now doing with Payday 3. Few companies are blessed with a brand as strong as Payday. At a time when our most recent game is lagging, Payday 2 has fared slightly better than expected financially and with more than 400,000 active players in single months during the quarter. It shows the strength of the brand, and our potential to convert these to Payday 3 as we deliver on our commitments.”