NEW DELHI: MakeMyTrip has launched a new feature called Business Class Funnel for international flights. As the name suggests, the feature is aimed at providing a different experience exclusive to business and first-class travellers.
According to the company, the challenge international travellers face is is that of a uniform approach in flight bookings that overlooks the nuances of premium experiences especially critical to long-haul travel. MakeMyTrip wants to address this through the new Business Class funnel providing a centralised platform where every traveller can access detailed, relevant information, enabling well-informed decision-making.
Rajesh Magow, co-founder and group CEO, MakeMyTrip said, “The newly launched Business Class Funnel reflects our commitment to innovation, transparency, and a seamless booking experience. It will ensure our customers know exactly what they pay for through a hassle-free and immersive booking experience.”
How does the feature work?
This premium flow is embedded within the platform and gives travellers booking an international business or first-class ticket, access to detailed information like seat recline, position, in-flight entertainment, meals, and more. MakeMyTrip’s funnel provides an immersive experience through rich media images and videos, revamped filters, and an experiential design, ensuring transparency and clarity for travellers without having to seek information from multiple separate sources.
MakeMyTrip has also partnered with several prominent premium airlines, ensuring detailed information is made available across a selection of top-tier options and will keep expanding it to all major airlines in the upcoming weeks.
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