Skincare enthusiasts 'obsessed' with Drunk Elephant dupe spotted in B&M

All products in the range are only £4.99

B&M just upped its skincare game and shoppers are going absolutely wild.

If you're dreaming of flawless, glassy skin but can't afford the criminally expensive must-have products you see on Instagram, do not worry. Turns out, you can protect your skin barrier and iron out those imperfections on a budget - and don't need to rely on expensive cleansers and syrums from the likes of Drunk Elephant and Le Mer (which sells a 250ml moisturiser for £1,105).

You'll have to act quickly though, as the budget retailer warns the new products are likely to 'fly off the shelves' soon and might not be returning.

"We all love a little trending beauty treat - but it doesn't need to be expensive," B&M said on Instagram. "Our brand new and exclusive Sienna Rose skincare range is everything you need in your skincare routine - at a fraction of the price at only £4.99 each. You'll be drunk in love, because no one wants skin like an elephant."

The new Sienna Rose range consists of four products: Polypeptide Cream, Retinol Cream, Hydrating Whipped Moisturising Cream and a Bright Daily Facial Mask. They're all priced at £4.99, which is significantly cheaper than Drunk Elephant - whose Polypeptide Cream is £62 and Whipped Cream Moisturiser is £58.

Drunk Elephant has built up a cult-following in recent years thanks to its 'research-backed' ingredients and cruelty-free formula. Its products do come with a premium price tag, but are also well-reviewed amongst customers and have garnered 450 awards so far.

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Hundreds of savvy shoppers flocked to the comments section, with many saying they were 'obsessed' with the range. "Oh wow, I need these in my life," one person raved.

Another had tried the products for themselves and hailed the cheap price point. They added: "Usually I'm not impressed by duped but got all three today. The ingredients are actually pretty good and they feel great and kind of luxurious for £4.99." While a third commented: "Oh my god me and my girls are about to go wild for this collection."

What's your favourite skincare brand? Let us know in the comments section below