How star of Netflix's Buying London rose from crime-ridden tower block estate to become millionaire property mogul known as Mr Super Prime

23/05/2024

The star of Netflix's Buying London rose from a crime-ridden tower block estate to become a millionaire property mogul dubbed 'Mr Super Prime'.

Daniel Daggers grew up in a tough neighbourhood where some of his friends were forced to steal and deal drugs in order to make ends meet.

But he now rubs shoulders with the super-rich and the most elite members of society, boasting that he has sold more than £5billion worth of property, including one of the expensive properties sold in the capital - a £95million mansion overlooking St James' Park.

He is worth a fortune himself – claiming that in the first year of setting up his own business, social media alone generated him £1million.

Home is a £1.2million two-bed apartment in exclusive Little Venice and he drives a top of the range Land Rover Discovery.

Daniel Daggers, the star of Netflix 's Buying London, rose from a crime-ridden tower block estate to become a millionaire property mogul dubbed 'Mr Super Prime'. Pictured: Daggers with fellow cast member Lauren Christy

Buying London - the British version of Netflix's L.A-based hit series Selling Sunset – premiered last night and follows the fortunes of Daniel's team of estate agents at DDRE Global

Buying London - the British version of Netflix's L.A-based hit series Selling Sunset – premiered last night and follows the fortunes of Daniel's team of estate agents at DDRE Global.

The cast also features former Made in Chelsea star Rosi Walden, Sky Sports presenter Olivia Wayne and Alex Bourne, the ex-husband of S Club 7 singer Rachel Stevens, who appears as a rival agent.

Meet the VERY glamorous estate agents in Britain's Selling Sunset: From 'Mr Super Prime', to Made in Chelsea star and S Club 7 ex-husband - the ruthless property moguls selling London's million-pound homes in Brit version of hit show

The battleground is the pristine tree-lined streets of Mayfair and Holland Park, where the average house prices are a jaw-dropping £5.3 million and £2.5 million respectively.

It is all a far cry from Daniel's humble beginnings.

The 44-year-old grew up on a local authority housing estate in Maida Vale in West London.

He lived with his hard-working kitchen-designer father and stay-at-home mum in a 600 square foot flat – about the size of a master bedroom in one of the plush mansions he now sells.

Speaking about his upbringing to society magazine Tatler he revealed recently: 'There were lots of kids in the high-rises and these flats.

'We would play football 'til the sun went down and our mums came out and said, 'Dinner's ready'.

'Loads of kids from different races, different backgrounds. That was my life.'

As a child Daniel won a place at a local private school, on a scholarship, an experience which made him 'socially and culturally intelligent', he told Tatler.

His days were spent with children who were driven home in a Mercedes but his evenings and weekends were spent at a local youth club playing football and skateboarding in the shadow of high-rises.

Daniel told the magazine: 'It was a rude awakening because some kids either didn't have parents or had one parent. They were dealing drugs, stealing and having a tough life.'

The 44-year-old grew up on a local authority housing estate in Maida Vale in West London

After starting out on his own at DDRE Global five-years ago, his clients are 'top-tier individuals running FTSE 500 businesses' and 'entrepreneurs with net-worths in the tens of billions'

After finishing school, Arsenal fan Daniel sought fame and fortune as a footballer and turned semi-pro with Middlesex-based Hayes Town.

But a broken collarbone when he was 17 years old shattered his hopes of making it big.

He instead swapped dreams of the Premier League with premier properties but when he began as a 'spotty' teenage estate agent in the late 1990s his first sale was a property which fetched just £110,000.

A few years later he left his job at estate agents Knight Frank 'under a cloud' after he was found to have been sharing pictures of clients' houses on social media.

But after starting out on his own at DDRE Global five-years ago, his clients are 'top-tier individuals that are running FTSE 500 businesses' and 'entrepreneurs with net-worths in the tens of billions'.

He added to the London Evening Standard: 'I have royal family members from the Middle East as clients, too.'

[video_shortcode_video_html_5 src="https://videos.dailymail.co.uk/video/mol/2024/05/22/7028950721984380800/1024x576_MP4_7028950721984380800.mp4" itemprop="image" content="https://videos.dailymail.co.uk/video/mol/2024/05/22/7028950721984380800/1024x576_MP4_7028950721984380800.mp4" data-src="https://videos.dailymail.co.uk/video/mol/2024/05/22/7028950721984380800/1024x576_MP4_7028950721984380800.mp4"]

His business now has 26,600 followers on Instagram and in 2019, he sold 3 Carlton Gardens to American billionaire Ken Griffin for £95million - although it had been on for £125million two years before.

Buying London focuses on this super prime high-end real estate market and follows Daniel and his staff as they navigate the intricacies of their personal lives as well as striving to make their mark in the glamorous world of luxury homes.

He has put together a crack team featuring a former Made in Chelsea star, an ex-Sky Sports presenter and reformed posh party boy.

Like boss Daniel, Rosi Walden has a rags to riches tale. Raised in the less salubrious parts of Holland Park, she cut her teeth on Made In Chelsea back in 2019 where she appeared on multiple episodes as an estate agent.

After the show, 28-year-old Rosi married Italian cloths designer Luco Faloni, and now the pair travel the world selling luxury property together in Marbella.

New Netflix series is dubbed 'the most hateable' show ever as it's slammed with zero star reviews from critic

Her biggest rival within DDRE Global is 'teacher's pet Lauren Christy, who hails from South Africa and is as tough as Prada boots

No nonsense Lauren has known Daniel for years and is often given the most expensive and grandest properties to sell.

When she is not breaking skulls and treading on toes, she enjoys travelling and posting her holiday snaps to her Instagram.

Hotshot rookie sensation Reme Nicole Urubusi is just 21 making her the youngest member of Daniel's flying squadron.

She may be a cub agent, but she has claws and the show sees her battle her more aged opponents in the office to win the admiration of the top dog.

Olivia Wayne was familiar to millions as the face of Sky Sports' Good Morning Sports Fans.

The 38-year-old mother of three eventually left the broadcaster to carve out a semi-career as a parent influencer but now she is back as a content creator for DDRE helping to shape the company's visual marketing.

As the only male employee, Oli Hamilton is the fox in the hen house, the cat amongst the pigeons.

Suave 'posho' Oli is tall, dark, handsome and smooth-talking with enviable connections right across London's high society.

Rosi Walden has a rags to riches tale. Raised in the less salubrious parts of Holland Park, she cut her teeth on Made In Chelsea back in 2019 where she appeared on multiple episodes as an estate agent

Once a regular at star-studded West End- parties, Oli is now 'reformed' and has been sober for six years, taking time to focus on his new relationship with his wife Vivi, who he claims 'tamed him.

Juliana Ardenius claims to be 'the hottest interior designer in London' and her role within DDRE is to ensure the luxury properties they're selling look as good on the inside as the out.

Juliana, 30, is an office gossip and isn't shy about expressing her office crushes

Prior to joining Daggers and the gang, Olivia Wayne was familiar to many as the face of Sky Sports' Good Morning Sports Fans

Lithuanian hustler Rasa Bagdonaviciute brings a canny steel to Daniel's group of well-dressed dreamers.

Growing up in Eastern Europe, Rasa, 35, had first intended to be a popstar in her native Lithuania.

When this failed, she turned to real estate and even appeared in Channel 4's Selling Super Houses. Now she's at DDRE and boasts: 'My strength is my wealthy contacts.

Before he was a reality TV show property bad boy, Alex was in and out of the headlines through his marriage to S Club 7 singer Rachel Stevens (pictured together in October 2011)

Daniel's nemesis, meanwhile, is Alex Bourne, the founder and director of a rival agency.

Slick Alex, 47, is one of Daniel's oldest friends but the pair are arch enemies when it comes to business.

Alex was also in and out of the tabloids when he was married to S Club 7 singer Rachel Stevens.

The couple broke up in 2022 and share two daughters together: Amelie, 13, and Minnie, nine.