Almost 70% of our customer base belongs to the employer category: Stanley Lifestyles

Just now the premiumization in the residential markets have started in India. People understand that, you know, I think finally when a country starts maturing, people move from typical what you call as carryable luxury or travel luxury. And then finally home becomes a very important place in one's life. And that's where we see phenomenal opportunity for us. And people are spending, are starting to spend a lot of money in their homes. From a labour standpoint, we have a lot of. People, so killing them is not a major challenge. We are able to kill them. Of course we need to train them and retail them. That's what we have done over the past 20 odd years. I think we have been honoring our skills to get here. And Sunil, you've said that you intend to double your business in the next three to four years. You're in the major metros for now, the sort of big cities. Do you have plans to expand beyond that? Not so much because we believe the opportunity for us lies in the major metros. While we have a lot of smaller cities and towns, the tendencies that people like to visit the major metros because these cities are all very reachable, very drivable, you know, a few hours from the smaller cities and towns and because they come to these larger cities because they get a bigger choice. And home making is not an everyday affair. It is once in probably 10 years. So people take the time out, they go look for what they really want and. That's how we decided that we'll focus more on the major cities and as far the rarer is concerned. As for what the predictions are, the luxury housing is also coming up big in the major cities. Yes, I wanted to ask exactly about that because your products very much rely on growth in the housing industry. And while we're seeing some softness, at least the data that I was reading up on this morning across the broader property market in India, the luxury premium market is actually doing quite well and I suppose that. Sort of contradicts slightly what Mandy was saying. If you do have youth unemployment running at a high, it is millennials that do seem to be buying this these houses. So can you help us join the dots here and how you benefit from that? Sure. I think if I really look back, I would say almost 70% of my customer base is mostly employer category and not employee category. So I think we have tremendous amount of SMEs in our country. People have created wealth and even the youngsters who are doing good new businesses have created wealth and they realize much earlier to the older generation that important importance of a good home. So I think you know like I mentioned to you, the traction has picked up. People realize finally where you live really matters. So they want to live in a better home, thereby, you see a lot of, you know, traction in the premium housing of the country today.