Insurer Prudential to get Citi banker as new Singapore chief

Insurer Prudential to get Citi banker as new Singapore chief

SINGAPORE - Insurer Prudential will be getting a new Singapore chief from September once the appointment is approved by the regulator.

Citi banker Chan San San, 45, has been appointed to head the Singapore business in about two months’ time.

Once the Monetary Authority of Singapore (MAS) gives the green light, she will take over from current chief executive Dennis Tan and report to him.

Mr Tan remains as managing director of the insurer’s strategic business group covering Singapore, Thailand and Vietnam, a role he has held since being appointed to it in July 2022. A former OCBC and Citi banker, he first joined Prudential as its chief in February 2020.

The insurer said in a release on June 27 that Ms Chan will manage Prudential’s distribution network to meet the health and wealth needs of its policyholders.

This includes the more than 5,200 financial representatives spanning across the insurer’s tied agency and financial advisory arm, Prudential Financial Advisers Singapore.

The life insurer now has long-term distribution arrangements with two banks - United Overseas Bank and Standard Chartered Bank.

Prior to this appointment, Ms Chan, who has over 20 years of experience across consumer wealth and private banking at Citi, was the bank’s managing director, and global market manager at Citi Private Bank.

She previously served the private banking needs of ultra-high-net-worth and high-net-worth clients, their families and family offices in Singapore, Malaysia and Thailand.

The insurer said Ms Chan’s “experience spans strategy, sales and marketing, client management, product management, strategic innovation and transformation, governance and risk management”.

Singapore is a key market for Prudential, which has operated here for more than 93 years and is identified as one of the country’s four domestic systemically important insurers.

It serves more than a million policyholders, including a large segment of affluent and high-net-worth individuals.

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