Rock Hall goes mainstream with “American Idol” announcement
The Rock & Roll Hall of Fame is taking the announcement of its class of 2024 to prime time.
Driving the news: This year’s inductees will be announced during a Rock Hall-themed episode of ABC’s “American Idol” on Sunday.
Why it matters: The episode is expected to draw several million viewers and bring unprecedented attention to the Rock Hall inductions taking place in Cleveland this fall.
Flashback: In previous years, the announcement of the inductees was made via the Rock Hall’s former radio partnership with SiriusXM.
The intrigue: The “Idol” partnership comes on the heels of the annual induction ceremony’s move to livestreaming on Disney+ last year.
- Between the streams on Disney+ and Hulu, and a highlight special that aired on ABC on New Year’s Day, the 2023 ceremony drew a record 13 million viewers.
What they’re saying: Neil Walls, who runs the website Future Rock Legends, which is devoted to the Hall, calls the “Idol” announcement the museum’s “biggest ever.”
- “Announcing on a show like ‘American Idol’ solidifies the Rock Hall’s direction to become an institution that appeals to all genres and demographics,” Walls says.
What’s next: “American Idol” airs at 8pm Sunday.
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