Livvy Dunne somersaults her way to Passes platform with multi-million dollar deal

Livvy Dunne signed a partnership with creator platform Passes

The LSU gymnast announced her partnership with the creator platform on Wednesday.

Fresh off LSU’s historic gymnastics National Championship win, Livvy Dunn, the trailblazing gymnast, has once again shattered records by securing a groundbreaking partnership.

Olivia Dunn’s historic deal with Passes

Dunn, who continues to blaze a trail in the evolving landscape of Name, Image, and Likeness (NIL) agreements, has inked a multi-million-dollar deal with Passes, a leading content creator platform.

Dunn’s partnership with Passes marks a significant milestone not only for her but also for the platform itself.

Passes, founded by Lucy Guo, offers creators a platform to diversify their revenue streams, scale their businesses, and foster deeper connections with their fan base through exclusive content.

Unlike other platforms like Patreon, Passes stands out for its focus on providing a safe and engaging environment for creators and fans alike.

While explicit content is prohibited, creators like Dunn can offer exclusive content, including behind-the-scenes footage, live streams, and one-on-one interactions with fans.

Guo echoed Dunn’s sentiments, expressing enthusiasm about the partnership and highlighting Dunn’s embodiment of female empowerment and entrepreneurship.

“We are incredibly excited to be partnering with Livvy Dunne,” shared Guo.

“She embodies the definition of female empowerment and entrepreneurship. Her talent and personality has captured the world’s attention and we’re excited for fans to be able to further connect with her on Passes. Passes’ partnership with Livvy showcases a new focus area for the company as it looks to support college athletes and provide them with additional opportunities to bring in revenue. Passes provides creators with a more regular income stream than just relying on brand deals.”

Livvy is making the most of her NIL platform

Dunn’s decision to join Passes comes amidst a flurry of anticipation regarding her future plans, particularly whether she would opt for another year at LSU or transition into the professional arena.

However, instead of a conventional announcement regarding her sporting future, Dunn teased her fans with a promotional post on Instagram, revealing her collaboration with Passes.

With a significant following across various social media platforms, Dunn’s partnership with Passes is poised to provide her fans with even more access to the gymnast’s life and experiences.

Speaking about her collaboration with Passes, Dunn expressed her excitement about using the platform to engage with her audience on a more personal level, stating, “Passes lets me use my NIL and my entrepreneurial side to offer my own exclusive content to my followers on a platform that’s safe and easy to use.”

Dunn’s partnership with Passes adds another feather to her already illustrious cap of brand partnerships, which includes names like Vuori, Nautica, and American Eagle, among others.

Beyond her personal endeavors, Dunn’s commitment to supporting fellow female student-athletes through initiatives like The Livvy Fund showcases her dedication to empowering the next generation.

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