LIV Golf announces handful of new executive-level hires, including a Chief Financial Officer

The 2024 LIV Golf Miami at Trump National Doral. (Photo: Reinhold Matay-USA TODAY Sports)

On Wednesday morning LIV Golf announced a handful of new high-level hires as the league continues to add experience and stability at the executive level.

David Phillipps, former Chief Financial Officer for the Equinox Group and Senior Vice President of Finance at Endeavor, has been named the league’s new Chief Financial Officer. Phillipps will report to LIV Golf CEO and Commissioner Greg Norman.

Additional hires include Ross Hallett as EVP, Head of Events, Katie O’Reilly as EVP, Head of Team Business Operations, Tim Taylor as the lead in LIV’s London office, and Pam Sacree as Head of Human Resources.

“We’re proud to continue building on our tremendous success so far with the addition of top-flight executives across our business divisions,” said Norman via a press release. “Our players, our team franchises and our growing staff are laser-focused on the league’s long-term future, supporting the game, attracting more fans to the sport that we love, and establishing a truly international golf league.”

Hallett previously served as SVP and Head of Golf Events for IMG. O’Reilly joins from the NBA’s Philadelphia 76ers, where she served as Chief Revenue Officer. Sacree has formerly held human resources roles with the likes of Madison Square Garden, Cablevision Systems Corporation and AIG.

All three will report to Chief Executive Officer Lawrence Burian, who was hired from Madison Square Garden last October in the wake of LIV Golf’s 2023 Team Championship event.

“We’re excited to welcome this team of proven and highly respected leaders whose breadth of experience makes them uniquely suited to help lead LIV Golf into the future,” Burian said. “As LIV Golf continues to build on its momentum and transform the sport, dedicated and veteran professionals like David, Ross, Katie, Tim and Pam will be the backbone of our growing global businesses. We’re thrilled to have these leaders on our team who share LIV Golf’s values, passion and commitment to elevating our league for years to come.”

As questions remain over the future of professional golf, LIV Golf has once again bet on itself with key hirings to stay competitive in the landscape and reach a younger, global audience.

This article originally appeared on Golfweek: LIV Golf announces handful of new executive-level hires, including a Chief Financial Officer