Leaked video 'spread like house fire'
When something like this is happening, it is really like a house fire and unfortunately in four to six days your house has burnt down. Unfortunately, by the time we were made aware that this was circulating on the web, millions of people had seen it and it then just completely and utterly blew up. It went viral to a point I couldn’t explain. My phone was just going off every two seconds, whereas people were getting it sent round WhatsApp groups and this was a link that was just readily readily available to the public. I was speaking earlier with a metaphor of when something like this is happening, it is really like a house fire and the quicker you can put it out, the quicker you can stop it and unfortunately in four to six days your house has burnt down. You know, everyone knows about this video, your family, your workplace, your peers and it’s just too late. However, if you can get through to someone in the 1st 24 hours, you then have time to stop this going any further. And potentially not ruining your life, but for me it went as far as you can imagine to the point where it was global.