Kolaborasi Es Krim Aice dan Teguk, Total Investasi Rp 700 Miliar

kolaborasi es krim aice dan teguk, total investasi rp 700 miliar

Perusahaan minuman kekinian PT Platinum Wahab Nusantara Tbk (TGUK) dan produsen es krim Aice sepakat untuk melakukan investasi bersama (joint investment) di Jakarta, Jumat, (3/5/2024).

JAKARTA, KOMPAS.com – Perusahaan minuman kekinian PT Platinum Wahab Nusantara Tbk (TGUK) dan produsen es krim Aice sepakat untuk melakukan investasi bersama (joint investment) untuk memperluas pasar di Indonesia.

Direktur Utama PT Platinum Wahab Nusantara Tbk (TGUK) Maulana Hakim mengatakan, kerja sama ini akan berjalan selama 5 tahun ke depan atau hingga 2029 dengan nilai investasi sebesar Rp 700 miliar.

“Kita siapkan Rp 700 miliar dengan penambahan Mogrim 10.000 dan 1.500 Esgrim Island 4-5 tahun ke depan,” kata Maulana dalam Konferensi Pers Strategic Partnership di Pacific Place, Jakarta, Jumat (3/5/2024).

Maulana mengatakan, kesepakatan kerja sama telah tertuang tertuang dalam Memorandum of Understanding (MoU) bersama Head of Business Development Aice Jackson Wu pada Jumat, 3 Mei 2024.

Maulana mengatakan, dalam MoU disebutkan bahwa Aice sepakat untuk ikut berinvestasi dalam pengembangan Mobile Esgrim (Mogrim) dan Esgrim Island yang sudah mulai digarap oleh TGUK sejak akhir 2023 lalu.

Melalui Mogrim, TGUK menjual produk berbasis es krim menggunakan tricycle modern (hawker).

Sedangkan Esgrim Island adalah inovasi penjualan yang dilakukan TGUK melalui gerai mini yang hadir dengan memanfaatkan ruang publik, seperti area perkantoran, sekolah, kawasan wisata, dan sarana transporotasi.

“Kedua konsep ini diusung sebagai upaya memperluas pasar penjualan dengan mendekatkan diri kepada pelanggan,” ujarnya.

Maulana mengatakan, kerja sama strategis ini dipercaya mampu mendongkrak kinerja penjualan baik bagi TGUK maupun Aice.

Ia memperkirakan kontribusi penjualan produk berbasis es krim khusus Teguk bisa mencapai 30-40 persen di pengujung 2024. Hingga kini, kontribusinya sekitar 20 persen terhadap total penjualan TGUK.

Ia juga mengatakan penjualan produk berbasis es krim tersebut juga diproyeksikan akan membuat penjualan TGUK naik signifikan tahun ini.

“Penjualan tahun 2024 diperkirakan bisa tumbuh dua digit dan laba kami bisa kembali seperti tahun 2022,” tuturnya.

Maulana mengatakan, jumlah Mogrim ditargetkan bisa mencapai 1.000 unit dan jumlah gerai Esgrim Island bisa menyentuh angka 300 outlet sepanjang 2024.

Hingga saat ini, kata dia, jumlah Mogrim yang beroperasi sekitar 124 unit, sedangkan gerai Esgrim Island sudah ada 30 outlet yang tersebar di area Jabodetabek.

Lebih lanjut, ia memperkirakan target 1.000 Mogrim dan 300 Esgrim Island sudah bisa tercapai di kuartal III 2024.

“Jumlah tersebut diproyeksikan akan terus bertambah. Dalam kurun waktu 4-5 tahun ke depan, jumlah Mogrim ditargetkan bisa mencapai 10.000 unit dan gerai Esgrim Island bisa bertambah 300 outlet setiap tahunnya,” ucap dia.

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