JCPenney is launching a new rewards program.
JCPenney might not be the retail powerhouse it once was, but the chain is hoping a new rewards program will expand its footprint once again—and it’s planning to put $500 million in incentives on the line in that effort.
The company on Wednesday announced a new Rewards and Credit Program that will offer customers its owner version of rival Kohl’s popular Kohl’s Cash incentive.
The JCPenney version is called CashPass and the chain says customers who sign up for the program will automatically get a $10 CashPass certificate, along with another on their birthday. Also, every time they spend $200, they’ll receive another $10 voucher. (JCPenney cardholders will rack up CashPass vouchers even quicker.)
Rewards will expire 45 days after they’re issued and can be stacked on top of other coupons. The company says it expects to deliver up to $500 million in rewards to members.
“We want every trip to JCPenney to be worth it,” said Katie Mullen, chief customer officer at JCPenney, in a statement. “Enhancing our Rewards Program is an important piece of how we bring value to our customers. … We want to continue to earn the loyalty of America’s diverse working families.”
The program, unlike loyalty efforts from Amazon and Walmart, will not carry an annual fee.
CashPass is separate from the $1 billion spending program JCPenney announced last year. That expenditure is focused on refreshing stores, improving operational efficiencies and potentially opening new stores, something the chain has done just once in the past eight years.
The storied retail chain filed for bankruptcy in May 2020, emerging from it at the end of that year, after it was bought out by Simon Property Group and Brookfield Asset Management. Recovery has been slow, though. In the first nine months of 2023, the chain saw a reported loss of $12 million, compared to a $173 million profit during the same period the year before.
This story was originally featured on Fortune.com
News Related-
Russian court extends detention of Wall Street Journal reporter Gershkovich until end of January
-
Russian court extends detention of Wall Street Journal reporter Evan Gershkovich, arrested on espionage charges
-
Israel's economy recovered from previous wars with Hamas, but this one might go longer, hit harder
-
Stock market today: Asian shares mixed ahead of US consumer confidence and price data
-
EXCLUSIVE: ‘Sister Wives' star Christine Brown says her kids' happy marriages inspired her leave Kody Brown
-
NBA fans roast Clippers for losing to Nuggets without Jokic, Murray, Gordon
-
Panthers-Senators brawl ends in 10-minute penalty for all players on ice
-
CNBC Daily Open: Is record Black Friday sales spike a false dawn?
-
Freed Israeli hostage describes deteriorating conditions while being held by Hamas
-
High stakes and glitz mark the vote in Paris for the 2030 World Expo host
-
Biden’s unworkable nursing rule will harm seniors
-
Jalen Hurts: We did what we needed to do when it mattered the most
-
LeBron James takes NBA all-time minutes lead in career-worst loss
-
Vikings' Kevin O'Connell to evaluate Josh Dobbs, path forward at QB