Hello Kitty Releases Special 10-Brand Clothing Collection for 50th Anniversary

Runway Channel has revealed a special collaboration with Sanrio’s popular kitten Hello Kitty, releasing a massive collection of clothes and accessories for her 50th anniversary with multiple fashion brands.

Runway Channel unveiled 10 new clothing ranges in collaboration with Hello Kitty, featuring the brands MERCURYDUO, MURUA, dazzlin, EMODA, Ungrid, LAGUNAMOON, GYDA, jouetle, RESEXXY, merry jenny and EVRIS. The collection features a wide range, including t-shirts, tote bags, slippers, purses, bags, wallets, phone cases and more. Readers can check out the images from the new lines below.

Hello Kitty, My Melody, Kuromi and Cinnamoroll from Sanrio

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The collection was teased by Runway Channel: “HELLO KITTY × RUNWAY channel – Hello Kitty is celebrating its 50th anniversary this year! We will release special collaboration items with RUNWAY channel popular brands ♡,” with Hello Kitty herself adding: “To all my loved ones, we have created a lot of wonderful items together with RUNWAY channel to commemorate the anniversary year ♡. I hope it will make everyone happy. Let’s enjoy fashion with Kitty! — From Kitty.”

Hello Kitty and Sanrio Partner With Uniqlo, McDonald’s, Bandai and More in 2024

These 10 brands are just a fraction of all the clothing collaborations announced for Hello Kitty in recent weeks. CBR exclusively reported on Hello Kitty’s 28-piece floral collection with BoxLunch, with the popular kitten also collaborating with American fashion icon Anna Sui and major international retailer Uniqlo. In addition, she has been joined by her Sanrio friends in a high-heel pump collection with MAYLA.

Sanrio’s Hello Kitty and Los Angeles Dodgers

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Even outside of clothing, Hello Kitty’s 50th anniversary has been landing on all fronts for fans. The mascot received a 50th-anniversary Sanrio watch and a limited-edition glassware collection before teaming up with two of the world’s most recognizable brands: Bandai and McDonald’s. The former released a new line of Tamagotchi toys, while McDonald’s continues its long-running partnership with Sanrio with an all-new set of Happy Meal toys. Sanrio’s innovative ways of engaging fans were again seen in a new anime voice actor project, with Miyu Irino (Shoya Ishida in A Silent Voice), Takeo Otsuka (Aqua in Oshi no Ko) and more to hold a song concert later this year. The Sanrio and JO1 character JOCHUM will also receive an anime series this summer.

Source: RUNWAY channel