Apple wins appeal to continue sales of smartwatches

Apple wins appeal to continue sales of smartwatches

Apple’s primary smartwatch sales can now continue, as a U.S. appeals court postponed the government commission’s import ban on the devices on Wednesday. The ban was imposed in connection with a patent dispute over Apple’s medical monitoring technology.

In an emergency request, the tech giant requested that the U.S. Court of Appeals for the Federal Circuit revoke an order issued by the U.S. International Trade Commission (ITC), which had declared that Apple had violated the patents of Masimo, a company located in Irvine, California.

According to analysts, a final ruling might cost both companies millions of dollars and might even require a settlement or some sort of technological workaround by Apple. Ultimately, they said, the negative publicity the lawsuit is creating is probably going to outweigh any financial loss for Apple.

Masimo shares closed 4.6% lower at $115.11 following the decision on Wednesday, and Apple shares closed flat at $193.15.

“We are thrilled to return the full Apple Watch lineup to customers in time for the new year,” Apple said in a statement. “Apple Watch Series 9 and Apple Watch Ultra 2, including the blood oxygen feature, will become available for purchase again in the United States at Apple Stores starting today and from apple.com tomorrow by 12 pm PT.”

Masimo declined to comment on the court decision.

The ITC barred imports and sales of Apple Watches with technology for reading blood-oxygen levels. Starting with its Series 6 model in 2020, Apple included a pulse oximeter feature in its smartwatches.

Masimo has accused Apple of hiring away its employees, stealing its pulse oximetry technology and incorporating it into Apple Watches. Apple has countersued, calling Masimo’s legal actions a “maneuver to clear a path” for its own competing smartwatch.

“Apple can easily develop their own blood monitoring software, it is just a matter of time … The software development costs are not something that will be too concerning for a company as wealthy as Apple,” said Stuart Cole, chief macro economist at Equiti Capital.

“The bigger issue is that this is not very good PR for Apple, suggesting as it does that Apple is stealing technology from competitors rather than developing its own. Apple is fighting this lawsuit more with an eye on what it means for their future health-wearable products rather than this specific blood oxygen monitoring piece of software,” he said.

In a four-paragraph ruling on Wednesday, the appeals court said it would halt the ban while it considers Apple’s motion for a longer-term pause during the appeals process. The court gave the ITC until Jan. 10 to respond to Apple’s request.

U.S. President Joe Biden’s administration declined to veto the ban on Tuesday, allowing it to take effect. Apple asked for a pause of the ban later that day.

Apple has said it is working on a range of legal and technical options.

On Tuesday, the company told the court that U.S. Customs and Border Protection is considering whether redesigned versions of its watches infringe Masimo’s patents and can be imported. The customs agency has set a target date of Jan. 12 for its decision, Apple said.

Apple had paused sales of the affected devices from its website and retail locations last week in the United States due to the ITC decision. They remained available at retailers including Amazon (AMZN.O), Best Buy (BBY.N), Costco (COST.O) and Walmart (WMT.N).

The ban did not affect the Apple Watch SE, a less-expensive model without a pulse oximeter. Previously sold watches also were not be affected by the ban.

A jury trial on Masimo’s allegations against Apple in California federal court had ended with a mistrial in May.

Apple’s wearables, home and accessory business, which includes the Apple Watch, AirPods earbuds and other products, brought in $8.28 billion in revenue during the third quarter of 2023, according to a company report.

(with inputs from Reuters)