Apple is negotiating with both OpenAI and Google to implement AI technology in its next generation of iPhone, Bloomberg reported. Budrul Chukrut/SOPA Images/LightRocket via Getty Images
- Apple is in talks with OpenAI and Google to bring AI to the next iPhone, Bloomberg reported.
- The iPhone 16 is expected to be released sometime this fall.
- Tim Cook in recent months has teased that Apple has big plans for AI coming this year.
Apple is weighing its options for bringing AI to the next-generation iPhone.
The tech giant is in talks with both OpenAI and Google to bring generative AI to iOS 18, the next iPhone operating system, but has not reached a final decision between ChatGPT and Gemini or another third-party provider, Bloomberg reported Friday.
Business Insider previously reported that the iPhone 16 is expected to be released this fall. It is set to be the first of Apple’s smartphones to incorporate generative AI, which experts predict will send Apple’s stock surging.
While the next iPhone could include AI-driven features based on Apple’s in-house large language model, Bloomberg reports that the company plans to partner with a more established AI creator to incorporate a chatbot similar to OpenAI’s GPT model.
The outlet reported that Apple had initially discussed a deal with OpenAI earlier this year, though collaboration between the two companies has slowed since then.
In recent months, CEO Tim Cook has been more outspoken about Apple’s plans to dive into AI. In February, he said that big announcements would be made later this year about his company incorporating the tech into its existing product lines.
“As we look ahead, we will continue to invest in these and other technologies that will shape the future,” BI previously reported he said during the company’s fourth-quarter earnings call, “That includes artificial intelligence, where we continue to spend a tremendous amount of time and effort.”
Apple previously announced plans to launch a Mac lineup with new M4 processors focused on AI, which led the company’s stock to jump 4% despite heavy scrutiny from regulators and an antitrust lawsuit filed against the company by the DOJ in March.
The suit, combined with headwinds from China in the form of diminished sales in that key market, has created “a perfect storm for Cupertino,” analyst Dan Ives wrote in an April 9 report on the company’s stock. However, he noted he still believes Apple will outperform the current market return.
“Our forest through the trees view on Apple is all about navigating this next 1-2 quarters and getting on to the other side of easier comps, AI announcement at WWDC, stronger upgrade cycle for iPhone 16, and the monetization opportunity of the golden installed base in Cupertino,” Ives wrote in his analysis.
Apple, Google, and OpenAI did not immediately respond to requests for comment from Business Insider.
If you enjoyed this story, be sure to follow Business Insider on Microsoft Start.
News Related-
Russian court extends detention of Wall Street Journal reporter Gershkovich until end of January
-
Russian court extends detention of Wall Street Journal reporter Evan Gershkovich, arrested on espionage charges
-
Israel's economy recovered from previous wars with Hamas, but this one might go longer, hit harder
-
Stock market today: Asian shares mixed ahead of US consumer confidence and price data
-
EXCLUSIVE: ‘Sister Wives' star Christine Brown says her kids' happy marriages inspired her leave Kody Brown
-
NBA fans roast Clippers for losing to Nuggets without Jokic, Murray, Gordon
-
Panthers-Senators brawl ends in 10-minute penalty for all players on ice
-
CNBC Daily Open: Is record Black Friday sales spike a false dawn?
-
Freed Israeli hostage describes deteriorating conditions while being held by Hamas
-
High stakes and glitz mark the vote in Paris for the 2030 World Expo host
-
Biden’s unworkable nursing rule will harm seniors
-
Jalen Hurts: We did what we needed to do when it mattered the most
-
LeBron James takes NBA all-time minutes lead in career-worst loss
-
Vikings' Kevin O'Connell to evaluate Josh Dobbs, path forward at QB