Netflix to Open Massive Entertainment, Dining and Shopping Complexes in Two Cities in 2025
Netflix to Open Massive Entertainment, Dining and Shopping Complexes in Two Cities in 2025
Netflix has announced the first two cities for its gigantic new in-person experience venues, slated to open in 2025.
They're not exactly theme parks, but the new Netflix Houses - to open next year in King of Prussia, Pa., and Dallas - will feature a wide array of shopping, eateries and experiential activities tied to the streamer's major franchises like "Bridgerton," "Stranger Things" and "Squid Game."
The two locations will occupy former department store locations at the King of Prussia Mall and at the Galleria Dallas, each spanning footprints of more than 100,000 square feet. Outside the venues, you'll see be sculptures and a mural mash-up of characters from popular Netflix titles.
The Netflix House locations will build on previous live experiences for "Bridgerton," "Money Heist," "Stranger Things," "Squid Game" and Netflix Bites, designed to "create an unforgettable venue to explore your favorite Netflix stories and characters beyond the screen year-round," the company said.
"At Netflix House, you can enjoy regularly updated immersive experiences, indulge in retail therapy, and get a taste - literally - of your favorite Netflix series and films through unique food and drink offerings," Marian Lee, Netflix's chief marketing officer, said in a statement. "We've launched more than 50 experiences in 25 cities, and Netflix House represents the next generation of our distinctive offerings. The venues will bring our beloved stories to life in new, ever-changing, and unexpected ways."
As examples of what to expect at Netflix House, the company says, "Imagine waltzing with your partner to an orchestral cover of a Taylor Swift song on a replica of the ‘Bridgerton' set –– and then walking around the corner to compete in the Glass Bridge challenge from ‘Squid Game.'" You can then visit a restaurant "with food inspired by Netflix shows from around the world" and then browse a store with merch such as "that Hellfire Club T-shirt you've always wanted."
Pictured above: Artist's rendering of the Netflix House experiential venue concept
More from Variety