Your grandma’s foundation? It’s still a classic, plus 14 other timeless beauty staples

Shop TODAY independently determines what we cover and recommend. When you buy through our links, we earn a commission. Learn more.

Nowadays, it seems that every trend is backed by nostalgia. We've seen capris make a comeback and even the rebirth of jelly sandals. But while fashion trends seem to come and go, there are quite a few beauty products that have remained consistent through the ages, having been passed down through the generations as tried-and-true must-haves.

For example, I grew up watching my grandfather use a mascara wand to "dye" his mustache. And decades later, I use the same product to coat my lashes — it is that good! That's the essence of a timeless product: These classics remain a staple for a reason.

From this list, you might recognize a few products from your grandparents' or parent's cabinets. And highlighting each item is NewBeauty's Senior Editor-At-Large Sarah Eggenberger, who recently shared with TODAY why these products continue to be staples years after their release. Plus, we included some of our own favorites.

Seen on TODAY | More tried and true products | How we chose

Tried-and-true beauty products seen on TODAY

Face

Pond's Cold Cream Makeup Remover Deep Cleanser - Scented

Cold Cream

your grandma’s foundation? it’s still a classic, plus 14 other timeless beauty staples

DIFFBOT

    “The product old Hollywood loved for flawless skin is making a comeback!,” says Eggenberger. “This was the go-to cleansing and makeup removal method for theater actors, who typically wore extremely sticky and heavy makeup, before becoming more mainstream in the 1920s and beyond.” And since it is infused with “50% moisturizer,” you get the benefits of powerful makeup removal and intense hydration.

    “It has a light yet distinct smell, but if you’d rather a fragrance-free version, which is recommended for those with sensitive skin or a history of eczema,” notes Eggenberger, the brand sells a scentless version, too.

    Noxzema Classic Clean Moisturizing Cleansing Cream

    Moisturizing Cleansing Cream

    your grandma’s foundation? it’s still a classic, plus 14 other timeless beauty staples

    TARGET

      This cobalt blue jar contains “a balancing cleanser that cleanses without over-drying the skin, thanks to the oils in the formula,” suggests Eggenberger. “If you are looking for a new summer cleanser and you like the cooling, tingling sensation it gives, find yourself some Noxzema products and relish in the nostalgia and clear skin.”

      Their cream, in particular, contains eucalyptus, which contributes to that cooling sensation. “This ingredient cleanses pores and helps with acne because it’s a natural antiseptic that has anti-inflammatory and antibacterial properties.”

      Smith’s Rosebud Salve

      Rosebud Salve

      your grandma’s foundation? it’s still a classic, plus 14 other timeless beauty staples

      DIFFBOT

        This rosebud salve that does it all. For when you need to smooth rough skin, moisturize dry cuticles or combat chapped lips, this has you covered. And it should fit perfectly in a tote and makeup bag, too, as they did a few years ago. “Selling in the early 1900’s for 25 cents and bottles up the much-needed nostalgic feeling and sells for $7,” highlights Eggenberger. “To this day, the Rosebud Company is still owned by the Smith family.”

        Makeup 

        Estée Lauder Double Wear Stay-in-Place Foundation

        Stay-in-Place Foundation

        your grandma’s foundation? it’s still a classic, plus 14 other timeless beauty staples

        DIFFBOT

          Estée Lauder’s Double Wear Foundation might be a current viral favorite, but it was equally as popular before the word “viral” was thrown about trendy items. And it continues to be the brand’s most popular products, thanks to its medium-to full-coverage formula that lays matte on the skin.

          “Looks light on the skin, feels lightweight, too, plus, it actually stays in place all day,” Eggenberger adds. “Their best foundation for long wear, it’s the makeup that keeps up — no matter where your day takes you.”

          Maybelline Great Lash Volumizing and Lengthening Mascara

          Great Lash Mascara

          your grandma’s foundation? it’s still a classic, plus 14 other timeless beauty staples

          SOVRN

            Once you see the pink and green container, you might easily recognize Maybelline’s Great Lash Mascara. It’s one of few highly affordable formulas that provides “lift, length and pigment without smudging” at an accessible price point. We can contribute this to its lightweight, comfortable formula and sleek and slim brush.  “The bristles are tiny, which helps coat every part of the lash and avoid wasting product,” explains Eggenberger. “This is great for avoiding clumps and maintaining control over how much you’re putting on.”

            Revlon Natural Lash Lift Curler

            Lash Curler for Natural Curl

            your grandma’s foundation? it’s still a classic, plus 14 other timeless beauty staples

            DIFFBOT

              “Just like a moisturizer or primer preps your skin for face makeup, the best eyelash curlers will get you off on the right foot for seamlessly glam eyes,” mentions Eggenberger. And that’s why a quality eyelash curler is essentially for getting the most out of your mascara (Hence why it’s forever been a classic!) — and does no harm to your lashes, too.

              “The Revlon Eyelash Curler features a gently rounded pad that effortlessly and evenly curls every lash without crimping, pinching, or sticking — plus, it won’t tug or pull on eyelashes,” she adds.

              Body

              Dove Beauty White Beauty Bar Soap

              White Beauty Bar Soap

              your grandma’s foundation? it’s still a classic, plus 14 other timeless beauty staples

              TARGET

                “This iconic cleanser contains a tried-and-true blend of gentle ingredients that moisturize and soften without stripping the skin,” says Eggenberger. And in its 65+ year reign, it has stayed true to its message of prioritizing moisture for achieving health-looking skin. In fact, it was created as one of the “first-ever soap-free cleansers” to protect the skin from drying ordinary soap. No wonder why it consistently sells, with 60 bars selling every second, according to Eggenberger.

                Fragrance

                Guerlain Shalimar Eau de Parfum The Perfume of Desire

                Shalimar Eau de Parfum

                your grandma’s foundation? it’s still a classic, plus 14 other timeless beauty staples

                DIFFBOT

                  “Paying homage to nature and art, the brand’s holistic perception of beauty has allowed its visionary designs to be recognized and appreciated worldwide,” notes Eggenberger as the design of the bottle comes from a story of passionate love. For instance, “The balanced lines of the bottle echo gardens with their elegant symmetry, as well as the gushing fountains with the blue stopper,” she adds, since these designs come from certain aspects of the tale.

                  “Once you find a signature scent, you’ll use it for years to come, and this fragrance holds so much history and beauty.”

                  More tried-and-true beauty products

                  Goody Ouchless Brown Bobby Pins

                  Ouchless Brown Bobby Pins

                  your grandma’s foundation? it’s still a classic, plus 14 other timeless beauty staples

                  Target

                    "My grandmother showed me early on how to use Goody pins to curl my hair," says editor Rebecca Brown. "She’d take a strand of my hair, wrap it around her finger and fasten it at the root with bobby pins. I think of her whenever I use Goodys."

                    Aquaphor Healing Ointment

                    Healing Ointment

                    your grandma’s foundation? it’s still a classic, plus 14 other timeless beauty staples

                    AMAZON

                      A favorite for lip care, skin care and other healing purposes since 1982 (when it was first sold to consumers), Aquaphor has long been a true multi-use product. It's a staple lip balm for associate editor Kamari Stewart, who has used it to treat dry skin and heal tattoos. "A little goes a long way so this tube will last you quite a while," she notes. "I recently introduced my mom to using Aquaphor on your lips, and she couldn’t believe how moisturizing it was!"

                      La Mer Crème de la Mer Moisturizer

                      Crème de La Mer Face Cream

                      your grandma’s foundation? it’s still a classic, plus 14 other timeless beauty staples

                      DIFFBOT

                        This editor-loved and forever classic has remained as a treat for the skin. The ultra-rich cream drenches the skin with healing moisture to sooth irritation and improve signs of aging. After a few uses, the brand says overtime, skin should feel and look more firmer and rejuvenated.

                        Batiste Original Dry Shampoo

                        Dry Shampoo

                        your grandma’s foundation? it’s still a classic, plus 14 other timeless beauty staples

                        AMAZON

                          First launched in the 1970s, Batiste came about after a desire for an alternative to talcum powder to cleanse hair. Evidently, the brand has continued to be the leader in prolonging hair washes and refreshing our strands with its fresh scent and volumizing perks.

                          Coppertone Glow with Shimmer Sunscreen Lotion SPF 50

                          Shimmer Sunscreen Lotion

                          your grandma’s foundation? it’s still a classic, plus 14 other timeless beauty staples

                          AMAZON

                            Coppertone was the first sunscreen brand to launch in the U.S. market, and remains as one of the most trusted labels out there, claims the brand. Since their first release, they've come out with multiple version, from mists to lotions, all the way to this shimmer-y sunscreen that equally protects and enhances your skin's glow.

                            Burt’s Bees Beeswax Lip Balm Blister Box 

                            Beeswax Lip Balm Blister Box

                            your grandma’s foundation? it’s still a classic, plus 14 other timeless beauty staples

                            TARGET

                              "Burt’s Bees is a tried and true brand for me, never failing to leave my lips and skin feeling better than before," mentions associate editor Sierra Hoeger. "It also contains an ingredient list of products that are recognizable." One if its star ingredients is bees wax (what the brand is known for!), which promises to be incredibly nourishing, conditioning and healing for dry lips.

                              The lip balm is also "available in a number of flavors so you can choose one that you like best, even emergency repair, blister repair and more," she adds.

                              How we chose

                              The Shop TODAY team spoke with New Beauty Senior Editor-At-Large Sarah Eggenberger to gain insight into the best tried and true beauty products, as well as their history and importance now.

                              We then scoured the internet and chose shopper-loved items that met the guidelines provided by our expert. We also shared a few of our personal favorites.

                              This article was originally published on TODAY.com

                              OTHER NEWS

                              14 minutes ago

                              Malaysia just crowned a new King - but he already knows when he will step down

                              14 minutes ago

                              Sead Ramovic addresses rumours that he might leave TS Galaxy for Morocco side Raja Athletic

                              15 minutes ago

                              Countdown to Kickoff: J.T. Gray is the Saints Player of Day 48

                              15 minutes ago

                              Scientists identify interleukin-11 as key driver of aging

                              15 minutes ago

                              Homebase owner 'in talks to sell DIY retailer' to popular high street chain

                              15 minutes ago

                              5 unavoidable repercussions if Dak Prescott leaves Cowboys

                              15 minutes ago

                              Wanitwa Mos and Nkosazana Daughter’s ‘Makhelwane’ album features top SA artists

                              15 minutes ago

                              How Byfield's Contract Potentially Impacts McTavish's Next Deal with the Ducks

                              15 minutes ago

                              Inside the Paris Olympics megastore

                              15 minutes ago

                              LeBron James selected as Team USA male flagbearer for Paris Olympics opening ceremony

                              15 minutes ago

                              Joe Manchin Says He Will Not Run For Democratic Nomination But Calls For “Vigorous” Process To Pick Standard Bearer

                              15 minutes ago

                              Costco's policy lets you return half-eaten food, but they won't take back these eight items

                              15 minutes ago

                              The Only Main Actors Still Alive From 1982's Tron

                              15 minutes ago

                              US-Russian journalist Alsu Kurmasheva convicted of spreading false news about Russian army, court records say

                              15 minutes ago

                              Deadpool and Wolverine’s Emma Corrin wanted to ‘pay homage’ to previous Professor X actors

                              15 minutes ago

                              Goodyear to sell Off-the-Road tire business to Yokohama for $905 million

                              15 minutes ago

                              Jets' Jermaine Johnson Sees Little Change in Aaron Rodgers

                              15 minutes ago

                              Tottenham summer clear-out continues with Pierre-Emile Hojbjerg set for Marseille move

                              15 minutes ago

                              Airline gives female passengers the option to avoid sitting next to men for first time

                              15 minutes ago

                              One document which can save holidaymakers hefty medical expenses abroad - and it's free

                              15 minutes ago

                              Holidaymakers left hundreds out of pocket after being 'abandoned' in Tenerife

                              15 minutes ago

                              Get the over-50s back to work to boost Britain's wealth, says MAGGIE PAGANO

                              15 minutes ago

                              Arthur Fils explains his row with Zverev in Hamburg Open final

                              15 minutes ago

                              Warren Buffett's Berkshire trims Bank of America stake for the first time since 2019 after strong rally

                              15 minutes ago

                              Brittney Griner reveals she wants her newborn son to call her 'POPS' not mom, leaving fans to question 'why is he in the WNBA?'

                              15 minutes ago

                              Movie Kisses That Got Actors In Real-Life Trouble

                              15 minutes ago

                              US-Russian journalist convicted in a rapid, secret trial, court records show

                              15 minutes ago

                              What is the two-child benefit cap? The controversial policy explained as Labour comes under pressure

                              15 minutes ago

                              Jail for HIV-positive man who convinced wife to work as sex worker after she contracted virus

                              15 minutes ago

                              Mortal Kombat 1: Takeda's Bio Explained

                              15 minutes ago

                              White House covered up Biden decline, BBC presenter claims

                              15 minutes ago

                              John Lewis turns to Stanley Tucci's brand to 'reinvigorate' stores

                              15 minutes ago

                              Evelyn Froend lives with chronic pain due to Ehlers-Danlos Syndrome and is trying to raise awareness about it to help others

                              15 minutes ago

                              Sam Altman says society may decide we need AI-client privilege similar to confidentiality with lawyers or doctors

                              15 minutes ago

                              Researchers make compelling case for transforming existing dams with solar panel modifications: 'Floating solar field is growing quickly'

                              15 minutes ago

                              Nine CEO carries Olympic torch as journalists’ strike looms

                              15 minutes ago

                              2024 NBA summer league roundtable: Surprises and best fits

                              15 minutes ago

                              LeBron James will be a flag bearer in Paris Olympics Opening Ceremonies

                              15 minutes ago

                              Maddow Blog | Why Republicans have reason to worry about the 2024 race shake-up

                              15 minutes ago

                              Can consciousness exist in a computer simulation?

                              ALONGWALKER VIETNAM: Kênh khám phá trải nghiệm của giới trẻ, thế giới du lịch ALONGWALKER INDONESIA: Saluran untuk mengeksplorasi pengalaman para pemuda global