Manila gets a taste of Japan's cheesy obsession

Present during the launch of 10 Yen King’s Binondo branch are (from left) Janiefer Bosch, Sonny Jacob Lee, Sharmaine Tan, Therese Lim Tan, Paul Wang, Shania Lee, Scott Justin Lee and James Bosch. CONTRIBUTED IMAGE

CALLING all cheese lovers and adventurous foodies: Manila just gained a delightful new resident with 10 Yen King, Japan's number one cheese coin pancake destination, which officially opened its doors in the heart of Binondo on June 9, 2024.

This new haven promises a unique and delicious experience that's sure to capture the hearts and stomachs of Filipinos.

Located in Lucky Chinatown Mall, 10 Yen King brought the delightful experience of its signature "cheese coins" to the Philippines. Imagine perfectly golden pancakes, oozing with a warm, gooey cheese center, a textural and flavor explosion in every bite.

So, ditch the ordinary and embark on a delightful journey into the world of Japanese cheese desserts. Head down to 10 Yen King in Binondo and experience the magic of this cheesy treat. It would be an unforgettable treat one wouldn't want to miss.