A 'Mega' renewal for Kim Chiu

Kim Chiu is on a roll these days — her new endorsement deals continue to pour in while brands that have trusted her in years past continue to renew their partnership with the in-demand actress and host.

One of them is Megasoft Hygienic Products Inc. — makers of Sisters Napkins and Pantyliners — which proudly announced the renewal of its partnership with Chiu.

This year marks the 24th anniversary of Megasoft Hygienic Products.In celebration of this milestone, Megasoft unveils a fresh new packaging design for its pioneer product line, Sisters Napkins and Pantyliners. The launch of this innovative packaging coincides with Chiu's contract renewal held on June 5.

Asked what made the brand renew the partnership, Megasoft's Vice President Aileen Choi Go replied, "Kim has the values that Sisters celebrate. She's very hard working — as seen from her projects, but at the same time, we see her fun side. She's also very grounded and never forgets to take care of herself. These are admirable qualities that we all look up to in a sister."

Chiu likewise expressed her gratitude for the renewal, "I'm deeply honored and thankful to Megasoft for trusting and believing in me as ambassador of Sisters. Of course, I am proud to be an ambassador of one of the leading napkins and pantyliners na may advocacies pa to empower women."

The previous year has been a remarkable journey for Megasoft, with a series of successful provincial shows spanning from Luzon to Mindanao, spreading happiness to our kababayans nationwide. Moreover, Sisters Napkins and Pantyliners have taken significant steps in educating women about menstrual hygiene. This was further amplified throughChiu's engaging vlog, which featured Go. he brand also supported various organizations dedicated to women's care across the Philippines.

Looking forward, Megasoft and Chiu are committed to continuing their mission of empowering women through quality products and meaningful initiatives.