Target is Lowering Prices on 5,000 Items — Including Groceries

The Minneapolis-based big box chain is looking win back customers after four straight quarters of decline.

target is lowering prices on 5,000 items — including groceries

Target

Target is hoping to lure customers back with a simple new premise — selling things at a price point people can actually afford.

On Monday, the retailer announced it's dropping prices on 5,000 "common" things, including plenty of grocery items, in an effort to both help consumer's wallets and win them back after posting declines in comparable sales for its fourth straight quarter in a row, the Associated Press reported. And a lot of that slump, Target's CEO Brian Cornell told reporters, is due to inflation on groceries and household items. As the AP reported, Cornell said inflation is still up 20% to 30% from pre-pandemic levels, which is still putting a “strain on consumer wallets.”

"We know consumers are feeling pressured to make the most of their budget, and Target is here to help them save more," Rick Gomez, executive vice president and chief food, essentials, and beauty officer, at Target, shared in a statement. "Our teams work hard to deliver great value every day, and these new lower prices across thousands of items will add up to additional big savings for the millions of consumers that shop Target each week for their everyday needs."

According to the company, it will cut prices on milk, meat, bread, soda, fresh fruit and vegetables, snacks, yogurt, peanut butter, coffee, diapers, paper towels, pet food and other items. "These price reductions will collectively save consumers millions of dollars this summer," it added.

target is lowering prices on 5,000 items — including groceries

Joe Raedle / Getty Images The Minneapolis-based big box chain is cutting prices on both food and non-perishable items — a move aiming to win back customers after four straight quarters of decline.

It noted several specific examples of price drops, including Good & Gather Unsalted Butter, which went from $3.99 to $3.79, Jack's Frozen Pepperoni Pizza, which went from $4.19 to $3.99, Thomas' Plain Bagels, which dropped from  $3.79 $4.19, and Pepperidge Farm Goldfish Cheddar Flavor Blasted Crackers, which went from $2.99 to $2.79.

Target isn't the only retailer dropping prices for consumers this year. In early May, Food & Wine reported on Aldi's decision to discount more than 250 items to pass on an estimated $100 million in savings to consumers.

“Aldi is always looking for ways to help customers save money, but with more experts warning of persistent inflation, the time was right to deliver even greater discounts on our already low prices for the second year in a row,” Dave Rinaldo, president at Aldi U.S., said in the statement. “We don’t want food prices to hold people back from getting together with friends and family or spending time outdoors this season." Of course, it doesn't hurt that this should actually improve both retailer's bottom lines either.

Read the original article on Food & Wine.

OTHER NEWS

6 hrs ago

Chinese actress Fan Bing Bing recommends ‘Durian Cendol’ to Chinese tourists

7 hrs ago

Sabah’s first female chief minister Ariah Tengku Ahmad dies at 86

7 hrs ago

Home minister says citizenship applications for illegitimate and adopted children priority as cases top 15,000

7 hrs ago

'Bridgerton' Boss Says Future Seasons Will Explore Benedict's Fluidity, Sophie Still in the Cards

7 hrs ago

Sabah and Sarawak united in fight for tourism control, says Sabah minister

7 hrs ago

'House of the Dragon' Season 1 Recap: What to Remember Before Season 2

7 hrs ago

No point contesting Kota Lama if you keep losing, Khalid tells MCA

7 hrs ago

Dr Wee shares heartfelt Father's Day wishes

7 hrs ago

Ex-Jasa chief questions ministry’s need for ‘online ambassadors’

7 hrs ago

Harry Kane the scorer now has the aura to lead England to glory

8 hrs ago

Anwar says Malaysia not picking sides amidst US-China geopolitical tension

8 hrs ago

Mapping out the offseason plans for the Chicago Blackhawks

8 hrs ago

China views Taiwan's 'elimination' as national cause, Taiwan president says

9 hrs ago

Astros scratch Justin Verlander as nightmare season continues

9 hrs ago

3 Cubs trade packages that work together to overtake Brewers in NL Central

9 hrs ago

6 Cities Middle-Class Retirees Should Avoid at All Costs

9 hrs ago

As Putrajaya takes baby steps in reform, UiTM’s Bumi policy continues debate on purpose of affirmative action policy

9 hrs ago

‘He would go the extra mile’: Former taekwondo athlete Zulhilmi Nadzeri on dad’s role in his success

9 hrs ago

Terrorism in the name of religion must be eradicated

9 hrs ago

Devers' 2-run double helps Red Sox beat Yankees, stop Rodón's 7-start winning streak

9 hrs ago

Invidious comparisons are being made between Israel, Hamas's use of violence

9 hrs ago

Don’t pin failure to solve Sabah water woes on others, says Shafie

9 hrs ago

Malaysia still in my heart, says Misbun

9 hrs ago

F1 2026 tech analysed: The future of overtaking and biggest car advantage identified

10 hrs ago

The TVLine-Up: What's Returning, New and Leaving the Week of June 16

10 hrs ago

J-Rod goes deep to help Mariners win for 6th time in 7 games, 7-5 over Rangers

10 hrs ago

Big-money Dodgers starter leaves game with concerning injury

10 hrs ago

Elderly man does not let disability stand his way of making origami craft to earn a living

10 hrs ago

Waz Lian group founder dies at 72

10 hrs ago

Ex-cop who saved boy from drowning 19 years ago wants to meet up with him

10 hrs ago

An emergency Cardinals-Mets trade to get Andre Pallante out of the rotation

11 hrs ago

School bus fares in peninsula won’t go up, group assures parents after govt rolls out targeted diesel plan

11 hrs ago

Ryan McMahon pulled off the smoothest move to steal home for a Rockies run

11 hrs ago

Ortiz and Wilson lead Brewers to 3-1 win over the Reds

11 hrs ago

Father's Day: Azizulhasni Awang opens up about dad guilt

11 hrs ago

Fuel on the fire

11 hrs ago

Making sure the food on our plates is safe

11 hrs ago

From the sea to statelessness: the tale of the Bajau Laut

11 hrs ago

Perikatan names late Sungai Bakap rep's aide to defend seat in by-election

12 hrs ago

Court of Appeal overturns Industrial Court award favouring retrenched ex-manager