Fitness influencer Grace Beverly broke advertising rules with Tala social media posts

(Instagram via @gracebeverly)

Fitness influencer and business owner Grace Beverly broke British advertising rules with six posts promoting her activewear brand, Tala, a ruling says.

The 27-year-old entrepreneur who is best known for her large Instagram following and launching her viral workout app, Shreddy, shared two reels and four TikToks in October which the Advertising Standards Authority (ASA) have told her to remove.

Beverly shared the videos of her promoting a coat from Tala and the company argued her followers would be aware of her relationship with the activewear brand.

But the ASA disagreed and found they breached rules that adverts must be obviously identifiable.

The watchdog said it had received more than 50 complaints about the posts not being clearly labelled as ads.

In the post, she appears wearing the coat with text that reads “give me less than a minute to tell you why this is the best coat the world has ever seen”.

While Beverly’s side said that her followers would know that she and her brand are synonymous, and that the post was shared jointly with Tala’s Instagram account while the TikToks were shared in a playlist Grace had labelled “aggressive marketing”.

However, the ASA said that social media users who saw the post and didn’t follow Beverly would likely be unaware of her connection to the brand.

entrepreneur, advertising standards authority, fitness influencer grace beverly broke advertising rules with tala social media posts
Lifestyle influencer Beverly photographed in May (Getty Images)

The ASA said that references to the brand was only made part-way through the video, “so a user was required to engage with the ads before they heard them”.

The watchdog added that the influencer must make sure to comply with its rules of added a #ad to any posts that include advertising.

Formerly known by her online moniker GraceFitUK, Beverly, who is from London, founded her activewear brand and workout app whilst studying at St Peter’s College, Oxford.

She grew her social media accounts as she became more of a lifestyle and fitness influencer with a focus on her workout and studying habits.

In 2020, she was featured on the Forbes 30 Under 30 Europe Retail and Ecommerce list, and she also hosts a weekly podcast called Working Hard, Hardly Working.

When Beverly launched her puffer coat collection in October, she posted on Instagram as she celebrated making £1m sales in the first hour of sales, with the coat priced at £129 per piece.

She also launched her own productivity journal through her third company, The Productivity Method, which sells diaries designed to help people prioritise their tasks and manage their success.

OTHER NEWS

26 minutes ago

‘I was in the depths of alcoholism. Then my son said two sentences that changed my life’

26 minutes ago

SP demands future elections through ballot papers

26 minutes ago

MPs & MLAs should constantly monitor development and public welfare works: CM Yogi

26 minutes ago

Labor disregards renewable costings and slams Opposition’s nuclear ‘cost of transition’

26 minutes ago

Stocks are sexy, but these market gurus see a generational opportunity in bonds

31 minutes ago

Kaunda’s posting to NCOP came as a shock

31 minutes ago

Brittney Griner Sends Serious Team USA Message Despite Backlash

31 minutes ago

UN welcomes Israel announcement of Gaza ‘pauses’ for aid deliveries

31 minutes ago

France coach Deschamps on brink of ton of triumphs

32 minutes ago

A Father's Day ode to Papi, and what I never asked

36 minutes ago

Video: Kate Middleton embraced late Queen's 'stoicism and calm' as she showed 'confident determination, reassurance and support' during Trooping the Colour, body language expert claims

37 minutes ago

Behind the scenes at Hajj: The lifecycle of Jamarat pebbles

37 minutes ago

Scotland vs Switzerland: Euro 2024 prediction, kick-off time, TV, live stream, team news, h2h results, odds

37 minutes ago

De Minaur wins Dutch grasscourt title to hit a new high ahead of Wimbledon

37 minutes ago

How much does it cost to build a golf course?

37 minutes ago

Nearby Iranian ship ignores distress call of ship attacked by Houthis

37 minutes ago

This part of the US is at highest risk for a devastating tsunami

37 minutes ago

Russian soldier says army suffering heavy losses in Kharkiv offensive

37 minutes ago

Police shoot axe-wielding man before Euro match

37 minutes ago

Two killed, several wounded in shooting in Texas park

39 minutes ago

Jack Draper beats Matteo Berrettini to win Stuttgart Open and first ATP title

39 minutes ago

Search resumes for boater reported missing in Chicago's ‘playpen'

41 minutes ago

Video: British couple, 44 and 30, are rushed to hospital with second-degree burns after boat explodes in Majorca

41 minutes ago

Dog bitten by venomous snake at Connecticut state park prompts risky mountaintop rescue

42 minutes ago

Brilliant Bulls end Leinster's season and reach URC final

42 minutes ago

Donald Trump challenged Biden to a cognitive test, then got his own doctor’s name wrong

42 minutes ago

Ukraine updates: Swiss peeace summit enters second day

43 minutes ago

NT government confirms option on the table to build more houses, infrastructure outside of Wadeye

43 minutes ago

One House Of The Dragon Star Refuses To Watch Game Of Thrones

43 minutes ago

Influencer Jadé Tuncdoruk welcomes first child with husband Lachie Brycki and reveals newborn's unique name

46 minutes ago

Heathrow faces near billion-pound rates time bomb

46 minutes ago

Euro 2024 scores, results, highlights, standings: Switzerland top Hungary in Group A; Spain face Croatia

46 minutes ago

The rise of ‘micro-schools’: Parents opt for alternative child learning amid public education concerns

46 minutes ago

A couple who achieved financial independence and retired in their 30s shares their $280,000 a year budget raising 2 kids in San Francisco

46 minutes ago

Twiggy v Facebook: Decision looms in billionaire’s anti-scam battle

47 minutes ago

‘No joy’: Gazans mark sombre Eid in shadow of war

47 minutes ago

Jack Draper wins maiden title with impressive display against Matteo Berrettini

47 minutes ago

3 in-demand remote jobs hiring now that pay $100,000 in 2024

48 minutes ago

Steve Jobs built Apple using a simple piece of advice from his dad: ‘He loved doing things right'

48 minutes ago

Top Wall Street analysts suggest these 3 dividend stocks for enhanced returns