Turkey neck? This cult £32 tightening neck cream that sells every 60 SECONDS is now infused with 24K gold to leave you with a gorgeous glow

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The PRAI Ageless Throat & Décolletage Crème has proved so popular at combatting ageing skin on the neck and chest that one is sold every 60 seconds.

Now, the brand is set to repeat its success by launching its new Ageless Throat & Décolletage Intensive Gold+ Crème for summer. Infused with 24K Gold, this luxurious cream helps to add radiance to the skin, leaving a gorgeous glow.

PRAI Ageless Throat & Décolletage Crème Intensive Gold +, 50ml 

The cult favourite crème aims to fix crepiness, double chins, droopy jowls and turkey necks, using the brand's exclusive superlift technology for visible results in seven days.

Now added with real 24K Gold plus additional skin hydrators and brighteners to give your skin the perfect golden-hour glow, it can leave your chin to chest hydrated and glowing, and ready for baring more flash this summer.

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The new Ageless Throat & Decolletage Intensive Gold+ helps to address stubborn signs of ageing, lifting and tightening sagging skin and diminishing fine lines

The new Ageless Throat & Decolletage Intensive Gold+ helps to address stubborn signs of ageing, lifting and tightening sagging skin and diminishing fine lines

The PRAI Ageless Throat & Décolletage Crème has been hailed as a hero product in the battle against 'turkey neck', double chins and droopy jowls.

And, ready for baring more flesh this summer, the neck targeting skincare brand have added to its bestselling range with a new brightening formula.

The same cult favourite product as the original, the neck firming crème now been infused with real 24K Gold plus additional skin hydrators and brighteners to give your skin the perfect golden-hour glow.

The first new variant of the cult neck cream in five years, the new Ageless Throat & Décolletage Intensive Gold+ Crème is here to revive dull skin in time for summer.

Developed specifically for the thin skin on the throat and décolletage areas, the PRAI Crème aims to fix crepiness, double chins, droopy jowls and turkey neck using the brand's exclusive superlift technology for visible results in seven days.

Helping to improve signs of neck ageing, with a clinically proven anti-age-busting formula of hyaluronic acids, shea butter and squalane, it works to improve signs of dehydration, dramatically lifting and tightening sagging skin whilst diminishing fine lines and blitzing crepiness.

And that's not all. Ready to help you bare your flesh this summer, the cream also gives a soft golden radiance to the skin, leaving your neck, chest and shoulders glowing.

Before and after: When used twice daily for 30 days, the crème helps to visibly restore elasticity, improving the look of fine lines and sagging skin

Before and after: When used twice daily for 30 days, the crème helps to visibly restore elasticity, improving the look of fine lines and sagging skin

The real USP is how the sell-out crème has been updated to include 24K gold to give a soft radiance to skin.

Helping to revive dull skin on the neck, décolletage and shoulders, the light-reflecting pigments give a soft radiance to the skin, giving an immediate glow from chin to chest.

And when used twice daily for 30 days, the results are pretty outstanding. Working to restore elasticity and boost collagen, the crème visibly improves the look of fine lines and sagging skin.

Launching exclusively into M&S in May, the Ageless Throat & Décolletage Intensive Gold+ Crème is available to buy for £32.

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