Target Taps Shopify To Expand E-Commerce

We're watching shares of Target and Shopify after the company's announced a partnership to further expand Target's online marketplace. Bloomberg Spencer Super reported on the news. He joins me from Seattle. And, you know, one of the bigger questions here, Spencer, is what does this to for Target in terms of competing at a greater scale with the likes of Walmart and Amazon online? Yeah, Target desperately needs to catch up. They've been really flat footed when it comes to selling things online. And initially they kind of said like, oh, well, we'll have an online marketplace, but it's going to be much more curated and less cluttered. And they just didn't really have much inventory. When you think about, you know, sites like Walmart and Amazon that have hundreds of millions of products, you know, they, they just can't compete with that. And so by by linking up with Shopify, they can kind of latch on to millions of merchants right away and just offer more diversity in their in their online marketplace. Now, what does this mean for the people that have options to shop online and they're curious about how to pay for the goods that they're getting? When you think about Shopify, you think about, for example, their relationship with a firm and buy now, pay later. Amazon has also been trying to widen their payment plans as well. Is there an opportunity here to really just tap into more flexible forms of payment? Yeah, I think everyone's trying to do that, especially now with with consumers tightening their belts a little bit. If you can do anything to make that purchase price seem more palatable either by spreading the payments out and maybe not just putting it on a credit card, even though it's pretty much the same thing you're committing to to payments down the line. But yeah, that's they're all just trying to dial up that that conversion rate a a bit. So certainly you'll see those those kind of options retailers can be offering them more and more as as consumers pinch their pennies.