We are going to launch 2 -, 3. 21 Lift up, lift off. I believe we have split the atom of breakfast. In the early 1960s. The American morning was defined by milk and cereal, and the two undisputed giants of the cereal world were Kellogg’s and Post. Major news from the breakfast world. The Post cereal company has reportedly invented a shelf stable fruit pastry breakfast product. Boy. It’s POST. They did it. I’m about to find on Crush that big red K that never stops glaring at me. How do you think POST did it? There’s always a surprise inside the box. Don’t they use xanthan gum? Cello is entering the race to reinvent breakfast With the help of Steve Schwinn, Chef Boyardee and Jack Lalanne. They’re stacking the deck with ringers. You know, Isaiah Lamb from Quaker. Two Kellogg’s people. We’re about to have some very powerful people, very upset. You have to win. Are you making any progress? It’s not to scale, but what are you guys? Five years old, Little John. John draws better than that, and I think there’s something wrong with them. Nobody said this was going to be easy. We’re talking about happy childhoods for millions of American kids. The important thing is the name Fruit. Magoos. What? Heat them up and eat them ups. No sale. Oblong nibbler. Oblong nibblers. Is this a joke? Whoever gets to the shelves first is going to win this thing. How did it get this far? It’s breakfast. Things happen. Isn’t this a cereal company? Why did my husband explode?
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