Trump fans aren't translating to customers for Truth Social, says Herb Greenberg on DJT stock

Let’s turn now to the roller coaster ride that is DJT. That, of course, is Trump Media and Tech now the stock rocketing today up nearly 26%. That is the second straight day of big gains, but it comes after big declines now, the fuel today coming from a new Frequently Asked Questions section for investors on Trump Media’s website. It gives tips on how to block short sellers from targeting the stock. The suggestions include holding DJT shares at a cash account instead of a margin count margin account, opting out of securities lending programs, moving shares to Odyssey Transfer and Trust that is the company’s transfer agent, or transferring the stock to a bank and holding company and putting them in a retirement account. That has helped turbocharge trading activity on DJT nearly 17.7 million shares. Changing hands today that well, not a lot for a lot of stocks is nearly triple the average of the previous two weeks. Let’s talk more about a guy who’s been on this stock from the beginning. That is contributor Herb Greenberg, the Co founder of a new media investment platform called Wall Street Beats. Congrats on the launch, Herb. I know to be great, but let’s talk about DJT. Wild run up, Wild run down, Wild run up. What’s going on here? Well, that’s what you get when you you get involved in some sort of lottery ticket and that’s what this stock is, is a lottery ticket. But all you really need to know at this point in the cycle, and this is a cycle because we don’t know where it’s going to be, is what they did today with that sort of FAQ on how to, you know, take your stock and not lend it out to short sellers. I mean think about it on the surface, that’s basically a way in the way, at least the way I look at it, that they are basically taking the story, trying to control the story, trying to twist it around, divert attention from what any investor should be looking at, which is the fundamentals of the company and sort of put it over here and create a new enemy, an attempted enemy which is for many people the short seller. So now you create up, create that friction and you have people looking there. Because think about it this way, Brian, with a stock this thin and in a sense even though it’s traded a bunch, it’s thin. You know, Trump himself owned 60% of the shares. You theoretically would want the shorts in this stock. You do not want them out of this stock because if you are going to perform the way you think and you’re going to have some great news, this stock will squeeze much higher. And the worst thing for a company this, and I’ve called it very speculative, is to leave the short, have the shorts sort of like hold away because if and if and then there is a situation that causes investors to get spooked. It’s the elevator shaft down because there’s no that’s always the emperor. It it’s the evil emperor, the short seller behind the scenes of the shadows. That’s the problem with everything, not just us. China is always blaming short sellers with their market goes down. I know the views, I know your views. We won’t go into that. But I mean, to your point, the company has almost no sales, Trey, just tell people it could go up, it could go down. This is a gamble. You’re gambling, Gambling this is. Somebody asked me today, said I have some friends who are trying to analyze the stock, what should they do? And I said, look, I can’t tell them what to do. But what I can tell you is that’s the point. I said what are you analyzing this in it in the best of times, look at me at looking at X slash Twitter. This is a difficult business, and this company has shown how difficult it is because despite how strong the brand of Donald J Trump may be, they haven’t been able to convert that to revenue. And you know, there’s this whole thing they say in the business, and I certainly know it is doing what I do for a living. There are fans and there are customers. And there’s a very big difference when people, you know, when you have to get people in the door and then this one, he can get fans in the door. And even that hasn’t been that great. But for him, in this business or for this company, it’s advertisers. And I’ve heard what Devin Nunez, the CEO, has said about future streaming deals and all. Good luck. And maybe you know what? I can’t see the future. Who knows? But I can tell you right now, at this level, I said it here once, I’ll say it again. If it wasn’t for the brand premium of DJT of Donald Trump, this would be a penny stock.