This Chic, Affordable Aussie Label Has Become My Go-To For Everyday Basics

If you’re an avid shopper like me, you’ll know that tracking down chic yet affordable basics isn’t as simple as it sounds. From designs that don’t last the distance to ones that seem perfect online, only to arrive at your door looking like completely different, it’s a trying task that often lends its way to a wardrobe full of things you never actually wear.

In recent years, I’ve transitioned to crafting the elusive capsule wardrobe—or, as one of my colleagues would call it, a ‘Nice Lady’ wardrobe. Basically, it’s a collection of the key pieces that are going to transcend seasons while offering a stylish edge. The only problem most of these finds have in common? They tend to veer towards the pricier side.

That’s why I’m singing the praises of a recent discovery of mine—a well-priced, locally-made label that has wedged in perfectly with those capsule pieces. I’m sure it needs no introduction, but enter: AERE.

Image: Instagram / @aerelabel

The label is the brainchild of retail giant The Iconic, and was launched in 2019. It’s mission is to offer up effortless wardrobe essentials created with a considered approach to fabrications and designs, and that it does.

Aere’s linen, organic cotton and sustainable leather basics have become a go-to, with consistent designs that are pared-back yet polished enough to transcend trends and seasons (tick, tick, tick!).

Aere Review: Is Aere A Good Brand?

Here’s my two cents.

You’ll find me in a heavy rotation of the brand’s oversized linen jacket and matching straight leg linen trousers (if you’re looking for work appropriate pieces that aren’t going to fall apart at the seams when being worn daily, I’d seriously recommend), as well as the line-up of knits (okay guilty, I have multiple colours), which are soft, cosy and perfect for winter.

It was the label’s commitment to sustainability that kept me going back though (as well as the expertly crafted pieces). The brand plans to introduce organic cotton, hemp, recycled polyester and Tencel into the range, as well as given themselves a mission to have 90% of pieces designed with sustainable fibres by 2025.

“Since the launch, we’ve seen the Sydney-designed label develop a cult following amongst customers seeking quality, fashion-forward staples that deliver versatility and accessibility,” Jaida Azad, Head of Exclusive Brands at THE ICONIC tells ELLE.

“We also know that this customer is prioritising fabrications that hero sustainability credentials. This growing demand for more sustainably sourced products designed for transeasonal style and versatility, has seen AERE become one of our top-selling brands that feature as part of THE ICONIC Considered; our onsite edit that enables our customers to seamlessly filter and find products with sustainability credentials aligned to their personal values.”

Among the label’s most recognisable pieces are its cross back maxis and puff-sleeve tops, which became a cult must-have during the summer.

“When it comes to top-selling AERE styles, the label’s offering of linen smock and midi dresses have become a firm favourite amongst our customers after style staples that can be taken across occasions, whether that be in the home, work or into a night out,” says Azad.

Is Aere An Australian Label?

Yes! Aere was created and is designed in Sydney. The label was created by Australian online retailer, The Iconic.

Aere’s Best Pieces, According To ELLE

Linen Gathered V-Neck Puff Sleeve Midi Dress

$170 at The Iconic

This Aere dress continues to be a top-seller for the brand.

Oversized Linen Blazer

$150 at The Iconic

A linen blazer is a standard trans-seasonal jacket when you need something to keep you warm in the office. This one comes in cream or black.

Organic Denim Oversized Trench Coat

$320 at The Iconic

First it conquered eco linens, now Aere is turning its hand to more environmentally friendly denim. Enter: This fun denim trench.

Crossover Leather Footbed Sandals

$150 at The Iconic

Aere sandals have been a runaway hit. Just note, the sizing can run small on the Aere sandals.

Relaxed Linen Pants

$120 at The Iconic

With oatmeal and black shades to choose from, this relaxed trouser is perfect for completing a Scandi-vibe outfit.

Leather Mary Jane Ballet Flats

$140 from The Iconic

Ballet flats are everywhere this season, and this affordable pair from Aere uses leather from the Leather Working Group (LGW), which certifies environmentally-conscious and responsible leather.

Knitted Rib Vest Top

$90 at The Iconic

This vest is sure to hold a valuable place in your wardrobe across both winter and summer in Australia. It’s made from 50% organic cotton and also comes in khaki and butter colours.