Sony and Honda's Afeela Plans an SUV and Affordable Compact Model

• Afeela will launch two new models after its sedan arrives for 2026, according to a report from Nikkei Asia.
• The first will be an SUV, expected to be similar in size and price point to the sedan and due in 2027.
• An affordable compact model reported as similar to a Toyota Corolla will come next, hitting the road by 2028 at the soonest.

Afeela, the joint venture between Sony and Honda with plans to hit the road in the U.S. in 2026, showed off an updated version of its first product—an as-yet-unnamed electric sedan—at CES 2024. The reveal included a revised design and more specific powertrain details, but now we know that Afeela plans to follow the sedan with two more electric vehicles this decade, according to a new report from Nikkei Asia.

New SUV and Affordable Compact Model

The newspaper reports that the Afeela sedan will debut in 2025. While Afeela has stated that orders for the sedan will open that year, we don’t expect U.S. sales to actually begin until 2026. The following year in 2027 will see the arrival of Afeela’s second vehicle, which is set to be an SUV and should be closely related to the electric sedan.

2026 Afeela EV sedan

A more affordable compact model will reach customers by 2028 at the earliest. According to Nikkei Asia, it should be roughly the size of a Toyota Corolla. All three models will share a platform to keep costs low and development times short. The compact model will also likely share parts with the lineup of EVs that Honda is developing on its own. The report also states that the compact model will not include certain equipment and functions to keep costs low.

The sedan will hit the market first, and while we had previously estimated the price to start around $45,000, Nikkei Asia reports that the four-door is expected to eclipse 10 million yen in its home market, which converts to roughly $66,000. The Afeela sedan will arrive with all-wheel drive thanks to a 241-horsepower electric motor on each axle as well as a 91.0-kWh battery that can charge at up to 150 kW.