TV Choice Awards 2024: ITV's This Morning is brutally snubbed as rival BBC show Animal Park nabs the gong for Best Daytime Show

This Morning was brutally snubbed at the star-studded 2024 TV Choice Awards on Monday evening.

The ITV daytime show suffered a loss after its rival BBC show Animal Park nabbed the gong for Best Daytime Show.

Also in the running for the award was Channel 4’s Steph’s Packed Lunch and ITV’s lunchtime show Loose Women.

BBC One’s Animal Park, which is presented by Ben Fogle and Kate Humble, is a documentary exploring Longleat Safari and Adventure Park in Wiltshire.

After a turbulent last year for This Morning since hosts Holly Willoughby and Phillip Schofield stood down, many stars have held the fort while bosses decide on permanent hosts.

This Morning was brutally snubbed at the star-studded 2024 TV Choice Awards on Monday evening

The ITV daytime show suffered a loss after its rival BBC show Animal Park nabbed the gong for Best Daytime Show (hosts Ben Fogle and Kate Humble pictured)

Rochelle Humes, Sian Welby, Alison Hammond, Dermot O’Leary, Sarah Ferguson, Rylan Clarke are among the stars who have stepped in to front the show on odd occasions.

This Morning’s new ‘permanent’ host Cat Deeley is in a stand-off with ITV bosses over her new post and her long-time role on So You Think You Can Dance.

Last week, insiders revealed Cat, 47, and Ben Shephard, 49, had scooped the coveted roles of permanent hosts in the wake of stalwart stars Holly and Phillip’s departure last year.

It has now been claimed that Cat wanted Rylan Clark as a co-host rather than Ben and will ‘not receive special treatment’ to permit her Monday to Thursday role on This Morning and continue her £344k-a season role on the American dance show.

Sources revealed: ‘Cat will not get any special treatment… She will absolutely not be given time off to film the next series of So You Think You Can Dance. So she has to make that decision, it’s one or the other, end of.’

Cat is said to have ‘really wanted the job’ but had concerns over her husband Patrick Kielty’s commitments in Ireland and how they would juggle the jobs.

The insider continued: ‘Cat told friends that she wanted the job, if ‘she could make it work.’ However, she also feared that Patrick’s commitments in Ireland made things very tricky for her to take the job. She also really, really wanted to do it with Rylan.’

When reports of Cat joining the show first emerged last year it was claimed she and Ben would receive an annual salary of £555,000.

Also in the running for the award was Channel 4’s Steph’s Packed Lunch and ITV’s lunchtime show Loose Women

Steph made a stylish arrival in a satin yellow suit hoping to bag the Best Daytime Show award at the star-studded ceremony on Monday evening

BBC One’s Animal Park, which is presented by Ben Fogle and Kate Humble, is a documentary exploring Longleat Safari and Adventure Park in Wiltshire

After a turbulent last year for This Morning since hosts Holly Willoughby and Phillip Schofield stood down, many stars have held the fort while bosses decide on permanent hosts (pictured in May 2023)

Rochelle Humes , Sian Welby, Alison Hammond (pictured), Dermot O’Leary, (pictured) Sarah Ferguson , Rylan Clarke are among the stars who have stepped in to front the show on odd occasions.

While hefty, the salary still paled in comparison to former hosts Holly and Phil, who were said to have been paid £700,000 annually for their role.

However, Cat isn’t short of cash as she currently earns at least £344,000 a season hosting So You Think You Can Dance in the States, where she is said to be paid £43,000 an episode.

The new series is set to air in March and Cat has been dividing her time between the States and the UK for filming.

Therefore it stands to reason that if Cat has changed her mind about appearing on This Morning her contract would either allow her to continue juggling her LA gig.

If she does decide to keep both jobs it won’t be for financial reasons, however, as brand and culture expert Nick Ede revealed she could double her This Morning salary with brand deals online.

Nick told MailOnline: ‘Cat is popular in the style stakes and I can see her making a lot of money partnering with brands like John Lewis and M&S who will be vying for her to wear their items.

‘She could earn over £200,000 from fashion collabs and she also has her own fragrance which I am sure will fly off the shelves.

‘I can also see her potentially collaborating with a brand like Charlotte Tilbury or L’Oréal and for these she could earn a cool £250,000.

This Morning’s new ‘permanent’ host Cat Deeley is in a stand-off with ITV bosses over her new post and her long-time role on So You Think You Can Dance (pictured on the show in November)

It has now been claimed that Cat wanted Rylan Clark as a co-host rather than Ben and will ‘not receive special treatment’ to permit her Monday to Thursday role on This Morning and continue her £344k-a season role on the American dance show

Last week, insiders revealed Cat, 47, and Ben Shephard, 49, had scooped the coveted roles of permanent hosts in the wake of stalwart stars Holly Willoughby and Phillip Schofield ‘s departure last year (pictured on the show in September)

It’s claimed Cat and Ben will receive an annual salary of £555,000 which pales in comparison toPhillip Schofield and Holly Willoughby, who were said to have been paid £700,000

‘Cat is the perfect presenter for This Morning. She has a big fanbase of people who grew up with her on a Saturday morning and she’s always been a safe pair of hands.

‘She has a great reputation for being lots of fun but she can also balance difficult discussion points too which is why she will make a winning pairing with Ben.

‘What’s also really great for a brand about Cat is that she has a big appeal in the USA as the host of the hit show So You Think You Dance so if they are looking to expand or create brand deals in the UK and US she’s the perfect person to do it.’