Volkswagen expects slower sales growth as economic outlook dims

FILE PHOTO: Volkswagen’s factory is seen in Sao Bernardo do Campo, Sao Paulo state, Brazil June 28, 2023. REUTERS/Leonardo Benassatto/File Photo/File Photo

By Christoph Steitz and Christina Amann

FRANKFURT/BERLIN (Reuters) – Volkswagen forecast on Friday that sales growth would slow in 2024, joining competitors in warning of a weaker economic outlook, rising competition and higher costs.

Europe’s top carmaker, whose brands include Audi, VW and Lamborghini, expects sales to grow by up to 5% in 2024, after a 15.5% increase last year to 322.3 billion euros ($349 billion).

That growth suggests 2024 sales of up to 338 billion euros, higher than the 316 billion analyst estimate compiled by LSEG.

Volkswagen’s Chief Financial Officer Arno Antlitz sees a “muted economic outlook and intense competition” in 2024, although the carmaker remains confident for the year as a whole, pointing to new product launches.

The comments chime with rivals, including Mercedes-Benz and Stellantis, which both struck a similar tone in results last month.

European carmakers have come under pressure from U.S. rival Tesla as well as Chinese competitors at a time when global momentum for electric vehicles is fading in the face of waning sales growth and declining government backing.

Volkswagen’s shares turned negative and fell as much as 7.1% to their lowest level in more than four weeks after its annual results, which included a drop in the operating margin to 7.0% in 2023 from 7.9% the previous year.

They were down 4.6% at 1606 GMT, while shares in Porsche, which is majority-owned by Volkswagen, also reversed gains and were flat.

Volkswagen said it expects an operating margin of 7.0% to 7.5% in 2024 and proposed to increase the dividend for both its common and preferred shares by 0.30 euros to 9.00 euros and 9.06 euros apiece, respectively.

The automaker said its investment ratio is forecast to peak in 2024 at 13.5%-14.5%, driven by spending in its key market China, and would gradually fall in subsequent years to around 11% by 2027.

($1 = 0.9249 euros)

(Reporting by Christoph Steitz and Christina Amann; Editing by Rachel More, Elaine Hardcastle and Alexander Smith)